“I have a confession to make”
One of the trainees said in a hurried
voice, a young entrepreneur in early 20s who wanted to build a brand towards
her product selling. It was during a coffee break in one of my brand building workshop.
She was looking here and there as if she were to spill a bean which will
explode into an atom bomb.
“I spend hours together on the
internet without even knowing what’s happening around me. This includes all of
possible social media like facebook, twitter, LinkedIn, blogs, articles etc.,”
she continued saying, “I can sense many of you are like me!” and looked at my
face for some re-assurance.
I smiled at her and told that I would
cover how to effectively utilise social media in my workshop. Social Media is indeed A Gateway to Branding.
Few ‘Gyaan’ here from my workshop for
my beloved readers on the key impact social media do to build a business brand!
Social
Media and Branding
A recent research conducted by E-consultancy
services proved that nearly 71% of brands prefer to invest in social media
advertising to promote their brands. The main aim of this research was to find
out ways to attract new followers to build brand reputation.
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| SLN Brand Studio - Various types of Social Media Portals |
Social media helps majorly in
achieving Brand Equity, Brand Value and Brand Image.
How
to Use Social Media to achieve Brand
Equity?
Sales Force, a
company that provides Customer relationship management (CRM) solutions uses Facebook
page which is connected with real-time clients. They also ask thought provoking
questions and share various blogs to keep their customers engaged.
An Interior Designer keeps
posting the pictures/images of her work on Instagram that keeps popping up
every now and build brand equity in both B2B or B2C segments.
SLN Brand Studio Facebook page
is extensively used for brand promotion majorly through knowledge sharing.
 |
| SLN Brand Studio - Connection between Social Media and Branding |
How
to Use Social Media to Build Brand Image?
Brand image for any market segment can
be improved by effectively using social media.
Hubspot, a
company that provides marketing software solutions amazes its audience by
having a balanced tweeting schedule in twitter. The customers are engaged and
kept alive by posting numerous discussions on various products. Such practice
increases the value of knowledge the company shares and in-turn boosts its
brand image.
Starbucks was an
early adopter of social media. The coffee chain giant made their presence Omni
present by including special features such as offers, store locators, menu, job
posting on the Facebook page.
LinkedIn company
profile creates huge impact on building Brand Image. Learn how to design
your LinkedIn company profile here.
How
to Use Social Media to Improve Brand Value?
Do you have a website but struggling to build traffic? Social media can be your best friend to boost up the traffic.
Millions of users from the networking sites can become your followers building
up the brand value.
Blogs about your brand that provides
reviews and positive statements can add up to the value. This might speed up
chances of press reports about a particular product.
Cisco Systems, the IT
networking giant share videos on YouTube to engage, educate and inform
customers on networking solutions without directly selling their product. This
increases the value users hold for the product by multiple times.
Have you heard of Paw Patrol? Ask a 5 year
old, they will give you a complete record of what they are. That is the reach
the gaming company has created using social media portals. The series of this
game pops up during YouTube video or in all kids’ blogs which makes it
inquisitive for the children to explore more about them.
So, do you feel your product should
sway the hearts or be at the top of ‘the most talked about product’? Then why
wait to become a tech savvy? Bang on
with social media. Facebook posts, tweets, Instagram pictures, blogs, articles,
pins are the fastest vehicles to take your brand on tour thereby increasing its
presence in the hearts and minds of the users.
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