Showing posts with label Brand Awareness. Show all posts
Showing posts with label Brand Awareness. Show all posts

Thursday, 2 August 2018

Assertiveness- A 'Must Have' Quality In The Workplace



    

Just the other day I was talking to one of my friends. She was heading for a much-awaited vacation but seemed quite upset. When I inquired about what the matter was; she said her boss who was ‘well aware’ that she was going on leave, dumped a pile of work on her that morning…

If only she had firmly said that the work would be done, but only after she returns from vacation She would have saved herself from trouble!

"Such difficult conversations are quite common in corporate scenario....How can one escape?"

Why being ASSERTIVE in your workplace is IMPORTANT?

When you stand up for yourself, it doesn’t make you a rude or an aggressive person. Instead, you will be respected by your colleagues for your confidence and straightforwardness - YesIt’s true!  
Okay, maybe as children, we’ve been taught to be polite and not react if we don’t like something that someone said or did. However, LISTEN; don’t confuse yourself between being ‘aggressive’ and being ‘assertive.’


You are aggressive when you do something to satisfy your interests without any consideration for the rights or needs of others… Assertivenesson the other hand, is being forthright about what you want without disregarding the rights or feelings of people.

This is just one of the many scenarios that many professionals face today in their workplace. When you shy away from being transparent about what you think; when you fail to communicate what you want clearly… it can affect your work negatively.



"Do you find it arduous to convey your thoughts to someone who is in a higher power or authority in your workplace? 

Do you often say ‘yes’ when you wanted to say ‘no’ just because you feel it would seem ‘offensive’? 

When you are upset with someone, do you refrain from letting that person know and keep it to yourself?"

Assertiveness is the term here.......

Remember; this is a crucial communication skill required in your workplace. If you’re not assertive enough in certain situations, it’s easy for other co-workers to take advantage of youWhat happens after that? - You get frustrated and often that will reflect in your work! 

How to be ASSERTIVE without sounding aggressive?

Sometimes it may seem hard to ‘speak your mind… 

It is essential to value others’ thoughts, but does that mean you need to undermine yours

“Value yourself…You are as important as anyone else.”   

Everyone needs to be treated with dignity and respect, and that includes you. Believein yourself. It’s good to be kind to others, but never so generous that you end up accepting your colleague’s demands although you know it’s not the right time for you.

“Be confident ... Recognize your priorities.”

If you feel that you’re long due for a promotion, don’t wait for your boss to realize it. You may end up waiting forever! Be confident in expressing your wants and needs, but do it 'sensitively and ‘positively.'

That excellent balance may seem complicated, but with practice, you’ll be able to master the art. Try and build on your communication skills. Run your mind through what you want to say at home; it really works!  When you exhibit confidence and clarity, people around you will treat you with more respect.

“Don’t let anyone force it on you… Learn to say NO. ”

Remember, you cannot go about pleasing everyone; so learning to say ‘NO’ when necessary is essential. Explain why you’re saying so and if possible try to create a win-win situation - but be firm.

“Welcome Compliments as well as Criticism.”

In a professional environment, we’re bound to receive both positive and negative feedback. Accept both ‘humbly’ and ‘positivelyIf you believe that some criticism that came your way was unfounded, be prepared to openly say so without being ‘defensive’ or ‘aggressive.’  

“Familiarize yourself  with Assertive Statements.” 

When you want to convey something strongly and firmly, use more  "I" statements like “I have to” or “I want”. Avoid, “I  think” or “I may” as this may portray uncertainty. 

Occasionally, some incident may make you feel too emotional or angry. It is best not to react right away as you may be unsure of what you want and may mess up. Take your time, compose your thoughts and then go and speak to that person. 

Avoid ‘sugar coating’ when you talk in a professional environment. People may not take you seriously. Instead, send out a ‘clear message.’ Choose verbs like want’ instead of ‘need’ and ‘will’ instead of ‘could’. 




Learning to be assertive will not happen overnightHowever, believe me, with practice it will become a part of you. Be consistent and over time, you will see that you’ll be able to take proactive stances effortlessly.

Voila! You’ll find yourself becoming more productive and being able to face workplace challenges much more efficiently!


Tuesday, 13 February 2018

“Your Blog………Your Brand”

Many times we come across information about how someone has made it big by blogging. People have quit their high-profile jobs and gone into writing blogs. Amit Agarwal, an IIT graduate from India, started his blogging site Labnol.org in 2004. Amit left his career to become the first professional blogger from India, and his Labnol is where you can find technology simplified for you.


People log off from their systems at home or office, get into their cars or as a matter any mode of transport that they use and log in again via their phones. What is happening all the time online?



‘Viral’……..‘Trending.’

These are few terms that we come across every minute. What is a Viral Content? 

Blog & Brand - SLN Brand Studio
Viral content is something that can spread overnight as a matter of fact, within minutes. Here, creating such a compelling content is significant if you are working towards building a brand through your personal or professional blogs.


How does blogging help you?



  • You create a trusted online platform that is worth reading and at the same time making it a perfect and efficiently market you/your product/services.      
  • No direct selling here but you grow an audience base and establish the value you bring them 
  • Give you that exposure as an expert in your respective field and thus the readers take you more seriously


However, creating a blog that becomes a brand is not something easy to do. Do you want to check if your content is elevating your brand value?

Answer these few questions. You will ultimately find the answers that you are looking. 

1.      Is your blog short and relevant?    Yes/ No


If your answer is Yes, then you are in the right direction because a concise and appropriate blog is essential to gain the attention of the reader. The online readers usually have a very short attention span.

If No then the content has to be worked upon with much of the irrelevant material being cut down upon and content specific article be written. For example, if it is a blog for recipes, it is always better to stick to a few facts rather than writing unwanted things for pages. The visitors tend to scroll down to the actual content or leaving the page.

2.      Is your content genuine & supported by Facts? 


The content has to be 100% genuine and truthful, or else it would lose out on the loyalty of the audience and not gain sustainability. Achieving user loyalty is extremely tough whereas losing it very easy and happens in a jiffy.

For example, if writing about travel and adventure, it would always do to present facts about the place, how to get there, and the pros and cons truthfully rather than glorify it with false data. 
            

3.      Is it unique and exciting to read?


The Online reading material has to be well presented with a unique writing style that is distinctive to the blogger.

Why do you think Amitabh Bachchan write blogs?

The ‘Big B,’ Mr. Amitabh Bachchan does not need any introduction. Just because he is a well-known personality and a good actor, he cannot build and retain a readership to his blogs. Through unique content, he has created insight into a character of his that is not known to many.

Not only the topic, but the way one writes must also be unique enough to intrigue interest in the reader’s mind. Check out if the content is your blog interests the readers. 
     
                          

4.      Does your blog define you?


“Many people are doing what you are doing….do not know how to make it unique.”
Blogging Guide - SLN Brand Studio

Is this what is bothering you? Remember, the experiences are unique for different people. A habit or your ability which you think as 'common' or a 'normal' could be a great one for someone else. They may even struggle writing the way as you do with an ease.

You focus on creating a content that will provide value in your way. Write about your own experiences and lessons learned thus making the posts more powerful, personal, and relevant.




For example, you would have come across many ‘how to series?’. However, keenly notice the ones that are most visited or popular. Do you see a similarity? 

Yes, the series with more ‘tried and tested’ methods, real-time examples and simple to understand methodologies help to acquire more visitors. Without a compelling content, even with attractive images, retaining the readership and followers would be highly challenging. 

     

5.      Are you covering too much too fast?


This caution is, especially for the starters. Always create a content targeting a targetted audience. Writing too many things on a single blog to cover more extensive audience will not help in building brand equity. 

Remember, create only a relevant and genuine content. Do not just fill the page with unwanted keywords.


Unwanted Keyword Spamming will kill the Brand Image.


6.      Are you creative and consistent?


Content architecture is an art. Become an artist. 

With loads of gadgets, information scattered all around us, the readers, users, audience quickly get bored, with repeated content. Use your creativity, design attractive images, share podcasts, videos and other tools to make your content better read.

How to start a blog is not the hard part but being stable and growing a considerable, devoted audience can be quite challenging. 




Tuesday, 22 November 2016

How to Build Brand using Various Marketing Materials? Part 2 - Understanding USP of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Newsletters, Blogs, Articles, Press Reports, YouTube

Can SLN Brand Studio help manage our Social Media Marketing?

This is one of the frequently asked questions we encounter as we stress on using social media in brand building. Before committing ourselves, we ask our clients to understand various social media portals commonly used in building business.

Here's some briefing for you, our beloved online readers.

Newsletter – A bulletin or written report usually a 1 page document often circulated amongst a particular group of people with specific interest that covers information on a particular subject. A newsletter may follow various writing styles such as chat or serious discussion or light hearted note depending on the targeted audience. It may also contain graphs, charts, photographs that are generally considered to be more informative than being attractive.

SLN Brand Studio Newsletter Sample
Some clients prefer more image and less content in their newsletter communication. 

SLN Brand Studio - Sample Newsletter

Press Reports – A written or recorded communication officially declared by authorities of an organisation in the news media or the purpose of announcing something worthy.

Facebook – Popular social networking sites that allow users to create a profile and expand their network for free. It is used both for professional and personal purposes. SLN Brand Studio uses its Facebook page extensively for knowledge sharing.

Twitter – Like Facebook,twitter is a social networking site where the registered users can post short messages with maximum 140 characters. The latest topics are discussed here amongst the twitter users and are accessible from any web interface.

Instagram – Instagram slightly varies from the above two social networking sites. It is mainly a photo or video sharing platform. Photos of branding documents are shared here to promote products to a vast crowd.

Blogs - Online personal journals that share information on various topics and updated regularly. The casual and conversational tone is used to attract followers. Images make a great difference as well here.

Read our blog posts written in various styles, you can choose your preferred style, we will write for you.

Articles – A piece of writing composed on a particular topic usually published in newspapers, magazines or online media. The articles considered for marketing purposes usually follow tabloid style of writing with bold & attractive headings. 

LinkedIn – A social networking site where a group of registered business professionals’ team up to build a network and also benefit from the subject knowledge shared in the forums and discussions. Businesses can have a company LinkedIn profile page to attract more followers.

Follow SLN Brand Studio to understand how it works. 

Pinterest – This networking platform works like a pin board where we pin up all the important pages or notes. The Web Pages, articles, photos, images, infographics are pinned to boards created by users. This allows easy reference in future. The images are picked while searching and lead to respective web sites.

Mail advertisement – A marketing tactic that uses mail or email (in case of online marketing) to circulate their branding documents such as brochures, pamphlets, flyers etc. to create awareness about their product/service.

YouTube – YouTube is one best place to share you marketing videos, branding PPTs, profile information, sample services (like training programs,) among millions of viewers.


The best part with social media is one need not be techsavy to use these for their personal and business growth. The user friendly make it more attractive and but, make sure you are managing your time well.

Reach us to understand more on this. 

Want to understand how each of these social media portals help in building a brand. Check out.


Monday, 14 November 2016

How to Build Brand using Various Marketing Materials? Part 1 - Understanding USP and the difference between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus

I need a Break!!!!

Yes every weekend, it s a break from our regular cooking and I get to order food just at the comfort of our living room. What do we do by default? Immediately, we tend to pull up the draw; find the piece of paper containing the menu and number of favorite restaurants and order your favorite food. Isn't the scene in almost all the households?

Life has become that simple. Be the offers or launches or the upgrades, the information about the products/services is available to us right at the doorstep or in fact at every place we go.

The credit to such easy access goes to the power of advertisement. Advertisement or Brand promotion is done using various forms of media like television, radio, and websites and also printed on newspapers. Brand development also includes sharing these marketing materials such as Brochure, Pamphlet, Prospectus, Leaflets, Fliers, and Catelogue from door to door. 

Have u ever wondered why there are so many types of branding documents? Did you know each document/material come with unique features and its own style? Read on.


What is a Branding Document?


A 'branding document' is nothing but establishing a particular brand through the print media and other social media portals. It is to ensure that the marketing or promotion of that particular brand reaches every potential client so that it increases the awareness for the particular product. The print media specifically aids in reaching the users who do not access to online information.

However, in this “Gen Y” era , with internet in everybody’s pocket, these marketing materials are also shared in their “e” versions to gain easy access to information.

Types of Advertising/ Branding Documents


A few types of print media apart from newspaper and magazines would be:

                 
Difference between Brochure, Pamphlets, Leaflets, Catalogues, Fliers, Print Media, Posters - SLN Brand Studio

                          


1. Brochure - A set of pages pinned or bound or folded together to illustrate what the product is all about. It often includes images and graph along with crisp content.

2. Pamphlet - A small booklet describing the product and having a paper cover that is generally not bound

3. Prospectus – A document or booklet containing a formal summary of both technical and non technical features of a product, business or service

4. Leaflets – A single sheet of paper containing very brief information about the product, usually distributed for free.

5. Flyers – A small bill designed in an eye catching manner irrespective of the design structure to reach out to a large customer base.

6. Catalogue – A booklet or a record that usually lists all the items or features usually in alphabetical or symmetrical order.

7. Poster – A large printed piece of paper usually attached to any vertical surface that has both textual and graphical information.


How different are these Advertisement and Branding documents?


These advertising and marketing documents are usually misunderstood and used interchangeably. The table below charts the differences between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus; also helps to understand the USP of each document.


Difference between Brochure, Pamphlet, Prospectus, Leaflets, Flyers, Catalogue, Poster - SLN Brand Studio

Branding and Advertising Document


Media plays an important role in bringing the brand into our lives and increasing the brand value, brand image and brand equity of the product/service or business.





Achieve Brand Equity by using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand equity is nothing but the value of possessing a particular brand. It indicates that higher brand equity can attribute to additional revenue generation just by the name of the brand. 

·        Any branding document such as brochures, pamphlets, leaflets, catalogue etc add to the sensory experience of information being reached out.

When brands appeal to more than three senses, advertising effectiveness will increase with 70 per cent.” - Martin Lindstrom, writer of Brand Sense


The branding documents offer reliability and trust about the brand while the customer can involve themselves with the content printed on the paper as they take their time to read through them.


·         The e-versions shared on the internet statistically increases the turnaround by 48%.

Create Brand Image using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand image is nothing but the summation of all the information and expectations of a customer from a particular brand. The branding documents list down all possible features of the brand and a well designed document makes it more attractive and thereby increases the brand image.

The ease of access to information and the static message offered by such docs multiplies the exposure of the product amongst the readers eventually amplifying the brand image.

Increase the Brand Value using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand value is defined as worth given to a particular brand. With increasing brand equity and image, the brand value automatically increases. The Print media also geographically increases the customer base and thereby the turnaround for the brand awareness. 

McDonalds building Brand Equity through Marketing Materials


For Ex: a pamphlet from McDonald definitely carries more value than any other burger joint because of its huge customer base. 

Apart from the above branding additions, these documents are very cost effective, help earn ROI in multiple times due to its reach to a huge clientele and new & emerging markets.

Do you want your brand to stand out from the crowd? Establish your business/service/product through the branding documents.