How to Use Facebook, Twitter, LinkedIn, Instagram, Pinterest, Newsletters, Blogs, Articles, Press Reports, YouTube to create Brand Image?

“I have a confession to make”

One of the trainees said in a hurried voice, a young entrepreneur in early 20s who wanted to build a brand towards her product selling. It was during a coffee break in one of my brand building workshop. She was looking here and there as if she were to spill a bean which will explode into an atom bomb.

“I spend hours together on the internet without even knowing what’s happening around me. This includes all of possible social media like facebook, twitter, LinkedIn, blogs, articles etc.,” she continued saying, “I can sense many of you are like me!” and looked at my face for some re-assurance.

I smiled at her and told that I would cover how to effectively utilise social media in my workshop. Social Media is indeed A Gateway to Branding.

Few ‘Gyaan’ here from my workshop for my beloved readers on the key impact social media do to build a business brand!

Social Media and Branding

A recent research conducted by E-consultancy services proved that nearly 71% of brands prefer to invest in social media advertising to promote their brands. The main aim of this research was to find out ways to attract new followers to build brand reputation.

SLN Brand Studio - Various types of Social Media Portals

Social media helps majorly in achieving Brand Equity, Brand Value and Brand Image.

How to Use Social Media to achieve Brand Equity?

Sales Force, a company that provides Customer relationship management (CRM) solutions uses Facebook page which is connected with real-time clients. They also ask thought provoking questions and share various blogs to keep their customers engaged.

An Interior Designer keeps posting the pictures/images of her work on Instagram that keeps popping up every now and build brand equity in both B2B or B2C segments.

SLN Brand Studio Facebook page is extensively used for brand promotion majorly through knowledge sharing.

SLN Brand Studio - Connection between Social Media and Branding

How to Use Social Media to Build Brand Image?

Brand image for any market segment can be improved by effectively using social media.

Hubspot, a company that provides marketing software solutions amazes its audience by having a balanced tweeting schedule in twitter. The customers are engaged and kept alive by posting numerous discussions on various products. Such practice increases the value of knowledge the company shares and in-turn boosts its brand image.

Starbucks was an early adopter of social media. The coffee chain giant made their presence Omni present by including special features such as offers, store locators, menu, job posting on the Facebook page.

LinkedIn company profile creates huge impact on building Brand Image. Learn how to design your LinkedIn company profile here.

How to Use Social Media to Improve Brand Value?

Do you have a website but struggling to build traffic? Social media can be your best friend to boost up the traffic. Millions of users from the networking sites can become your followers building up the brand value.

Blogs about your brand that provides reviews and positive statements can add up to the value. This might speed up chances of press reports about a particular product.

Cisco Systems, the IT networking giant share videos on YouTube to engage, educate and inform customers on networking solutions without directly selling their product. This increases the value users hold for the product by multiple times.

Have you heard of Paw Patrol? Ask a 5 year old, they will give you a complete record of what they are. That is the reach the gaming company has created using social media portals. The series of this game pops up during YouTube video or in all kids’ blogs which makes it inquisitive for the children to explore more about them.

So, do you feel your product should sway the hearts or be at the top of ‘the most talked about product’? Then why wait to become a tech savvy?  Bang on with social media. Facebook posts, tweets, Instagram pictures, blogs, articles, pins are the fastest vehicles to take your brand on tour thereby increasing its presence in the hearts and minds of the users.

Need help with blog/Article writing or LinkedIn Profile Makeover. Contact us now.

Using Images while writing a blog

The most important tips to use Facebook and twitter for job search

Use LinkedIn in job search

Using Newsletters for Branding

Understanding various marketing materials - Part I
Understanding Various Marketing Materials - Part II

The Most Important Benefits of Effectively Using LinkedIn Business Page and Enhancing B2B Sales

“From an audience standpoint, LinkedIn is the 13^th most-visited digital property in the United States (according to ComScore), making it larger than Time, Hearst, Conde Nast, BuzzFeed, ESPN, and The New York Times”, says Joe Pullizi, founder, content marketing Institute. 

Microsoft acquisition of LinkedIn, has put Microsoft ahead of FB & Google, in the comScore Top 50 Multi-Platform Properties. Imagine the impact it can create on B2B branding and Sales.

Based on survey conducted by LinkedIn, a single update helps reaching 20% of those follow the company page, 60% with one or more updates. A minimum 20 updates are suggested per month.

Microsoft Acquiring LinkedIn
Source: Comscore Media Metrix Multi-Platform

Marketing: use LinkedIn company page for promotions & discounts, new product launch, direct and real time interaction with the potential clients. LinkedIn is considered the best tool to analyse what your competitors are doing and how you can create brand that stands unique among your competitors. Market, Competitive analysis becomes easy with LinkedIn.

Competitive Advantage: A summary or description and the way it is written to make the business to stand unique helps in achieving competitive advantage. The best way to use your user stories, viral videos and images and reach out to maximum number of serious clients is possible only with LinkedIn profile page. Content marketing institute states that 94% of B2B marketing professionals utilize LinkedIn to distribute content and consider the better medium than their business websites and blogs.

Lead Generation: Unlike any other social media tools, LinkedIn is the only tool that provides a platform to connect with the right leads without wasting our precious time on non-serious clients. One can effectively manage lead cohort ideas, lead capturing and lead demand by using LinkedIn business page.

Benefits of LinkedIn Company Page - SLN BRAND STUDIO

Sales:The benefits described in Marketing, Lead Generation and Competitive Advantage automatically lead to improving your sales through LinkedIn company page. Developing a strong sales team is extremely important for a company to grow and generate revenue. Is there any other social media portal give companies the world best candidates? LinkedIn profile gives 360 degrees view about a candidate and choosing the best one through LinkedIn is the best solution available.

Jill and Ardath Albee co-authored a book named ‘Cracking the LinkedIn Sales Code’. As per the research conducted in 2013, they concluded that 84% of Business Owners use LinkedIn as a powerful tool to acquire business opportunities, generate leads and close business. The power of using LinkedIn company page to improve business, enhance operational efficiency and generate revenue has gone multi-levels high in three years.

Contact us NOW to create your LinkedIn Company page.

How to Build "Resume Websites" and What are the Key Benefits?

RESUME WEBSITES – A VISUAL CONNECT

Samantha, a budding writer and Timothy, a budding graphic designer who always shared their knowledge and expertise for each other’s growth, graduated masters in creative writing and graphic designing from the same university in UK. SEO is one area they had common interest, they were doing courses together. Since their educational background complement each other, they shared whenever there is an opportunity outside to get a job. Samantha is always the one to be called for an interview, somehow Timothy seemed not to attract the way Samantha was able to.

Is it because there was more demand for writer than a designer? Nope, they applied together after looking at an opportunity announced for both the jobs. After analysing, they found out the key difference Samantha was able to create on Employer’s mind but Timothy missed.

Yes, a Resume Website!

Resume Website - Make a Diffrence - SLN Brand Studio 

We all like to have visual treats before we select our choices. Even when we shop online we would like to go through a number of websites and narrow down on the product best presented in the website. Yes, when petty things are given this importance then shouldn’t it more for the resumes that decide our career. A Resume website does the same.

“A website created to cater a living resume that navigates to potentially all the aspects and personalities of the candidate is a Resume website”, says Jacquelyn Smith,  

Forbes staff, who writes on leadership, career growth.

Samantha used resume website over a traditional resume which showcased her creativity and made unique among herd.

Difference between Traditional Resume Vs Resume Website:

You may be wondering when there are successes with traditional resume why should I create an online profile for myself? What edge does it provide? Here you go to make things more clear.

Not a Two Pager Anymore

Resume website is an interactive showpiece that can possibly list out all the potential you have and all achievements you have made with respect to the job description that can take you a notch above without curtailing yourself to two pages.

Include any Number of Testimonials

It is great to express our strengths but greater when someone affirms it. Unlike traditional resume, online portal allows us to have any number of testimonials thus reinforcing the chances of getting selected for a position more than any other.

Consistency

It is more than important to have your responsibilities aligned with the job description in order to be spotted. Say, you are office manager and u have done some accounting roles, online profile highlights the accounting capabilities if preferred in the job description you are applying for.

Getting Linked

When presenting a resume, it is important to pull off all our relevance presence to show our versatility. Resume website offers a way higher notch in this respect than the traditional counterpart. Link all of your related existence at one place. LinkedIn, professional website, blogs written by u, articles you have been published in, online recognition etc.

Resume websites – a Passport to your Dream Destination:

Showing rather just Telling

Though resume and cover letter are great to tell hiring managers about your abilities, a website offers a much more dynamic sense with a site full of links, photos and blogs to show what you have to offer. It provides an ease of access for the hiring managers to comprehend your skills.

Make your Mark

The fact is that in today’s job market the competition is stiff. There might be hundreds of resumes piled up in an organisation. A website resume will make yours pop out apart from other job seekers.

Difference between Traditional Resume and Resume Website

Manage your Brand

A potential website not only focuses on what you are but also what you want to be. It props up your personality and shows the diversity in your character which makes it more interesting for hiring managers.

Get Spotted

Filling up a URL space for your efforts and capabilities gets you found easily when searched. A simple internet search will make the recruits find you rather than you finding each recruiter.

Build your Network

Resume websites has much more to offer than placing you in a job. When a newbie builds a resume website with links to her blogs and social media she attracts the like minded people to connect with her blogs and thereby create opportunities to build a vast network of friends.

If you are looking towards:

• Increasing visibility
• Adding value to your job application
• Reflecting your skills and professional growth
• Augmenting credibility

 Contact us now to build your resume website.

Brand Strategy Through 'White Paper' Content - How' White Papers' Elevate your Business Brand?

"False promises and lack of clarity about the market trend makes certain brands to go weak and unable to sustain among competitions. White papers solve such problems as they focus ONLY on authentic information and in turn builds ‘honest’ image in the consumer’s mind. White papers play the best role as the marketing tools compared to other marketing documents and help in creating the best branding strategies, " says Suba Lakshminarasimhan, Founder of SLN BRAND STUDIO

The global giants like TCS uses white papers to create branding by developing knowledge base. How white papers help in brand building and business growth?

The classification of a whitepaper contrasts heavily from business to business, it might be confusing for marketers to create the new one for their own business. Here’s the explanation to understand how whitepapers help in brand building and business growth.

Defining White Paper:

Earlier, the white paper was referred as “a legislative document explaining and supporting a particular political solution”

The new technological usage describes whitepaper as “a theory behind a new piece of technology”

Investopedia defines whitepaper as “an informational document issued by a company to promote or highlight the features of a solution, product, or service"

White Papers & Brand Image

Even the modern business world provides various descriptions for White paper; several product-centric definitions.

Ok, What is a White Paper?

A whitepaper is a convincing, commanding, persuasive, comprehensive report on a particular topic that offerings queries and also suggests related solutions.

You know why the marketers create white papers? The main purpose of creating whitepaper is to educate their audience to promote new methodology or explain solutions to product related issues. White papers cover not only the pros of a product or a service but also the cons of the same. Hence, the white papers act more than a marketing document, guide to the customers to take informed decisions.

What is NOT a white paper?

As we described earlier, the key purpose of a white paper is to commence and inform the audience about the original facts and evidence about the product and services, not only to sell the product or service. Pamphlets, brochures, product guides and other marketing materials are not considered as white papers.  

How do White Papers Help in Creating a Brand to the Businesses?

The best part of is there is no restriction in creating the white papers. The content in the white paper are unbiased, educate the customers in a straightforward manner.  White papers not only educate the customers about the business, but also gives 360-degree feedback on the product, service and the business.

White Papers and Branding

Brand is an emotional link that connects audience with products and services. An emotional, rational, visual and cultural images that you correlate with a product or company will create a brand image to your business.

Branding strategies always showcase business reputation. White paper will help to create such brand equity with trusted and authentic information about the product or services and achieve competitive advantage.

How do White Papers Help in Marketing?

As quoted by our founder, "False promises and lack of clarity about the market trend makes certain brands to go weak and unable to sustain among competitions. White papers solve such problems as they focus ONLY on authentic information and in turn builds ‘honest’ image in the consumer’s mind. White papers play the best role as the marketing tools compared to other marketing documents and help in creating the best branding strategies"

Whitepapers are like the academic papers. This will show of real marketing content. Audience expect a higher amount of expertise assisted by powerful exploration that is fully documented with the help of references. White papers are much more productive, less flashy, and serious in tone and more over created based on real-time researches.

Ultimately white papers will help to make revolution in the market!

Contact us NOW to create a branding through white papers

Using Professional Resume Writers: Is it Worth the Money?

Best Resume Writer, Bangalore

Congratulations first of all, reading this post itself pushes you one more step towards your dream job. 

"Writing a resume is not as hard as it seems. There are simple guides to write a winning resume available online. 

Then, why should I pay someone to write my resume?"

"Why can’t I just go ahead with the resume that I have?"

SLN Brand Studio face such queries many times, especially, during our professional brand building sessions. 

As we insist on having a resume that not only get you a job but also elevates your brand image, first thing people do is, assume it as our marketing gimmicks. But, the minute they see their resume done, BANG ON! They understand the impact it can create on the prospective employer. 

As you are aware, be it entry level or a senior level, resume is the key to open ‘that’ prospective job. Having a key is one thing, using the right one that can open the lock is another thing. Isn’t it?

An appropriate professional writer is like a key maker who can build one to open the lock of that treasure job. 

"Hiring a resume writer will bring in huge ROI on your job search investment"

Having a discussion with the professional writer is a kind of attending a counselling session with the psychologists. You will get to know more information and knowledge about yourself, job and industry. They help in making decisions regarding the future for the freshers, career growth for the intermediates and change in life for the senior level people.

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In this globalized world, the competitions are plenty more than the opportunities, we need to fight more with new weapons to overcome the war. 

Save your Precious Time by Hiring a Professional Resume Writer:

Time is crucial; if you spend time on building your resume again and again after going through free samples, templates available online, the probability of missing the best opportunity is higher. Professional writers save your precious time by having a process in place which retrieves the key information from you. 

As they work on building your resume, you focus on building a new skill or developing a network that can fetch you a better job.

Time saved is money saved, by hiring a resume writer, you already started saving money.

Paying for writing a resume is the investment with huge ROI:

Did you know, 80% of our clients come to us without a clue about what they want to do as a next step? As they interact more and more with us to prepare their resume, they get an idea of how the industry works, where exactly they need to focus, how to shortlist the jobs from various portals and in&out of job search methodology.

Hire a Professional Resume Writer

By the time, your resume is ready, you have a focus what kind of jobs you want to move in, maximum, within a week, you start applying for the jobs. 

In addition, our Information Retrieving Process helps in identifying your key strengths, weaknesses and the way to mitigate this gap, the resume writing process itself prepares you for an interview. 

Say, for example, you are paying SLN Brand Studio Rs. 5,000 for building your resume. Within a week, your resume is ready and you are 99% ready for the interview. You apply for the job, get an interview call, clear the interview and get placed, maximum, within a month. You start earning multiple times from that ‘Rs.5,000’, either as a hike compared to your previous job or a earning from the first salary, within a month.

Whereas, you keep Rs. 5,000 inside your wallet. Work on building your resume, apply for jobs. When there is no interview call, work on your resume again, apply for jobs again and the cycle goes on and on. 

How can I get the job by doing a resume myself?

Yes, of course you can get a job saving that money by doing resume by yourself. Sure, you have tried that already but still in a confused state whether to hire a professional writer or do it yourself. Right?

We are definitely not saying that you can't get a job without our help. You will eventually learn how to write a resume which can earn you a job. But, it may take many days to months for reaching that level. If you have tried for many months and achieved no interview call, then it is high time getting a professional help. 

Remember, professionally done resume will get you an interview call, not a JOB. 

If someone assures you a job by doing your resume, beware, think twice, check for 'real' testimonials from 'real' clients before hiring. You need to clear the interview to get that job. 

Beyond wasting time and money, think about the frustration a job search can bring in…..Take an informed decision NOW.

Case Studies Help a Great Deal in Propelling your Brand Image

"If people like you, they will listen to you

 If people Trust you, they will do business with you"

- Navid Moazzez

Shopping....This word itself brings in lot of energy and joy in our minds, even if it is window-shopping. Isn’t it? Yes, it might be a scary thing for some thinking about a budget. But, be it ‘online’ or ‘in stores’, no one can deny the joy a shopping experience brings around. 

Ok, tell us now, what is the first thing you normally consider when you want to purchase something? Yes, definitely a ‘BRAND’. As you think of a product or a service, there is one specific brand that flashes in your mind, Isn’t it? The ability of the companies to bring in their products/services to ‘flash’ in our mind are known to have created the right ‘BRAND IMAGE’. For example, TCS, the leading consulting services company uses case studies as a great tool to market their brand by developing knowledge base to the stakeholders. 

Content Marketing helps a great deal to create such brand image. Now, with the same ‘joyful’ mode, read ahead to understand the analogy behind ‘Case Studies’ and ‘Branding’.

3PS MODEL TO DEVELOP YOUR BRAND IMAGE

The Brand Image must always keep up with the standards for better positioning and achieving competitive advantage.  Most of the businesses use 3Ps Model to develop Brand Image.

3P Model Brand Image - Case Study

 

Purpose: 

-          What is the purpose of creating this particular brand?

-          What is the range of customer this brand targets?

-          What are the value prepositions of the brand?

Potential:

-          What are the capabilities of establishing a brand?

-          What does it require to sustain the position?

Promise:

-          What does it take to fulfill what we promised?

-          What are promises to be offered in future?

It is important for an organization to do a thorough research in order to bring up the brand image to new heights. Cash Studies are the best ways to conduct researches and establish themselves as the leaders in the industry.

UNDERSTANDING CASE STUDY

Don’t we all find it easier to understand with examples or real life incidents? Yes, case studies typically offer the same. It involves analysis, application, reasoning and inferences to pinpoint strategies to be adopted for any given situation.  

Testimonials from clients open up and widen the potential new markets to the businesses. Case studies go beyond simple testimonials in branding. By establishing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals, the businesses can win many new customers. With great case studies, you will be able to highlight your success in a way that will make your potential leads to becoming your ideal customers. 

THE POSITIVE IMPACT OF CASE STUDIES IN BUSINESS BRANDING 

Case study and branding shares a beautiful analogy that flows to explain what it takes to make a customer get interested in that specific brand.

1.       Relate Business Context through Right Content

Once a potential customer reads through the case study, they will understand

• Industry Standards
• Specifications  
• Industry targeted results

2.       Tells a story from Start to Finish

Case study explains the purpose of the brand starting from the mission of the organization, goals, targeted customers and ideas to meet the needs of the customer. This would give the readers an opportunity to understand that the goal is not only to satisfy the current needs but also adhere to the future.

3.      Easy to read format

No one likes to read a big chunk of text. Do you? Case study offers info-graphical methods that adopt headers, sub titles, charts and graphs which make it easier and interesting for customer to read through completely.

4.     Real Time Data

Proving the customers whether the product/service is worth the money they spent with the evidence, that too, real time example, will greatly elevate the brand image. Yes, this is exactly what a case study offers. The customers are provided with tangible results both graphically and pictorially. This picture proof can envision the reader better to understand the worth of the brand.

5.    Testimonial

Still in doubt if a case study could offer what is expected? That’s a reason we recommend including testimonials to prove the authenticity of information provided in the case studies.

Nothing like a word of mouth from another user, right! 

FEW INDUSTRY LEADERS USING CASE-STUDIES

You will find numerous case studies published by the global giants on their websites. Have a look at some….

Few examples of market leaders who use case study as an approach to keep up their brand name. They connect to people through various forms of case study. 

To name a few:

• Southwest airlines
• IKEA
• VISA 
• NIKE  
• Starbucks

Are you ready to evolve your brand as a leader? 

Contact us NOW.