Saturday 30 April 2016

Using Professional Resume Writers: Is it Worth the Money?

Best Resume Writer, Bangalore
Congratulations first of all, reading this post itself pushes you one more step towards your dream job. 

"Writing a resume is not as hard as it seems. There are simple guides to write a winning resume available online. 
Then, why should I pay someone to write my resume?"
"Why can’t I just go ahead with the resume that I have?"
SLN Brand Studio face such queries many times, especially, during our professional brand building sessions. 

As we insist on having a resume that not only get you a job but also elevates your brand image, first thing people do is, assume it as our marketing gimmicks. But, the minute they see their resume done, BANG ON! They understand the impact it can create on the prospective employer. 

As you are aware, be it entry level or a senior level, resume is the key to open ‘that’ prospective job. Having a key is one thing, using the right one that can open the lock is another thing. Isn’t it?

An appropriate professional writer is like a key maker who can build one to open the lock of that treasure job. 
"Hiring a resume writer will bring in huge ROI on your job search investment"
Having a discussion with the professional writer is a kind of attending a counselling session with the psychologists. You will get to know more information and knowledge about yourself, job and industry. They help in making decisions regarding the future for the freshers, career growth for the intermediates and change in life for the senior level people.
In this globalized world, the competitions are plenty more than the opportunities, we need to fight more with new weapons to overcome the war. 

Save your Precious Time by Hiring a Professional Resume Writer:

Time is crucial; if you spend time on building your resume again and again after going through free samples, templates available online, the probability of missing the best opportunity is higher. Professional writers save your precious time by having a process in place which retrieves the key information from you. 

As they work on building your resume, you focus on building a new skill or developing a network that can fetch you a better job.

Time saved is money saved, by hiring a resume writer, you already started saving money.

Paying for writing a resume is the investment with huge ROI:

Did you know, 80% of our clients come to us without a clue about what they want to do as a next step? As they interact more and more with us to prepare their resume, they get an idea of how the industry works, where exactly they need to focus, how to shortlist the jobs from various portals and in&out of job search methodology.


Hire a Professional Resume Writer
By the time, your resume is ready, you have a focus what kind of jobs you want to move in, maximum, within a week, you start applying for the jobs. 

In addition, our Information Retrieving Process helps in identifying your key strengths, weaknesses and the way to mitigate this gap, the resume writing process itself prepares you for an interview. 

Say, for example, you are paying SLN Brand Studio Rs. 5,000 for building your resume. Within a week, your resume is ready and you are 99% ready for the interview. You apply for the job, get an interview call, clear the interview and get placed, maximum, within a month. You start earning multiple times from that ‘Rs.5,000’, either as a hike compared to your previous job or a earning from the first salary, within a month.

Whereas, you keep Rs. 5,000 inside your wallet. Work on building your resume, apply for jobs. When there is no interview call, work on your resume again, apply for jobs again and the cycle goes on and on. 

How can I get the job by doing a resume myself?

Yes, of course you can get a job saving that money by doing resume by yourself. Sure, you have tried that already but still in a confused state whether to hire a professional writer or do it yourself. Right?

We are definitely not saying that you can't get a job without our help. You will eventually learn how to write a resume which can earn you a job. But, it may take many days to months for reaching that level. If you have tried for many months and achieved no interview call, then it is high time getting a professional help. 


Remember, professionally done resume will get you an interview call, not a JOB. 

If someone assures you a job by doing your resume, beware, think twice, check for 'real' testimonials from 'real' clients before hiring. You need to clear the interview to get that job. 

Beyond wasting time and money, think about the frustration a job search can bring in…..Take an informed decision NOW.

Tuesday 26 April 2016

Case Studies Help a Great Deal in Propelling your Brand Image

"If people like you, they will listen to you
 If people Trust you, they will do business with you"
Navid Moazzez


Shopping....This word itself brings in lot of energy and joy in our minds, even if it is window-shopping. Isn’t it? Yes, it might be a scary thing for some thinking about a budget. But, be it ‘online’ or ‘in stores’, no one can deny the joy a shopping experience brings around. 

Ok, tell us now, what is the first thing you normally consider when you want to purchase something? Yes, definitely a ‘BRAND’. As you think of a product or a service, there is one specific brand that flashes in your mind, Isn’t it? The ability of the companies to bring in their products/services to ‘flash’ in our mind are known to have created the right ‘BRAND IMAGE’. For example, TCS, the leading consulting services company uses case studies as a great tool to market their brand by developing knowledge base to the stakeholders. 

Content Marketing helps a great deal to create such brand image. Now, with the same ‘joyful’ mode, read ahead to understand the analogy behind ‘Case Studies’ and ‘Branding’.

3PS MODEL TO DEVELOP YOUR BRAND IMAGE

The Brand Image must always keep up with the standards for better positioning and achieving competitive advantage.  Most of the businesses use 3Ps Model to develop Brand Image.

3P Model Brand Image - Case Study
 
Purpose: 
-          What is the purpose of creating this particular brand?
-          What is the range of customer this brand targets?
-          What are the value prepositions of the brand?

Potential:
-          What are the capabilities of establishing a brand?
-          What does it require to sustain the position?

Promise:
-          What does it take to fulfill what we promised?
-          What are promises to be offered in future?

It is important for an organization to do a thorough research in order to bring up the brand image to new heights. Cash Studies are the best ways to conduct researches and establish themselves as the leaders in the industry.

UNDERSTANDING CASE STUDY

Don’t we all find it easier to understand with examples or real life incidents? Yes, case studies typically offer the same. It involves analysis, application, reasoning and inferences to pinpoint strategies to be adopted for any given situation.  

Testimonials from clients open up and widen the potential new markets to the businesses. Case studies go beyond simple testimonials in branding. By establishing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals, the businesses can win many new customers. With great case studies, you will be able to highlight your success in a way that will make your potential leads to becoming your ideal customers

THE POSITIVE IMPACT OF CASE STUDIES IN BUSINESS BRANDING 

Case study and branding shares a beautiful analogy that flows to explain what it takes to make a customer get interested in that specific brand.

1.       Relate Business Context through Right Content
Once a potential customer reads through the case study, they will understand
  • Industry Standards
  • Specifications  
  • Industry targeted results
2.       Tells a story from Start to Finish
Case study explains the purpose of the brand starting from the mission of the organization, goals, targeted customers and ideas to meet the needs of the customer. This would give the readers an opportunity to understand that the goal is not only to satisfy the current needs but also adhere to the future.

3.      Easy to read format
No one likes to read a big chunk of text. Do you? Case study offers info-graphical methods that adopt headers, sub titles, charts and graphs which make it easier and interesting for customer to read through completely.

4.     Real Time Data
Proving the customers whether the product/service is worth the money they spent with the evidence, that too, real time example, will greatly elevate the brand image. Yes, this is exactly what a case study offers. The customers are provided with tangible results both graphically and pictorially. This picture proof can envision the reader better to understand the worth of the brand.

5.    Testimonial
Still in doubt if a case study could offer what is expected? That’s a reason we recommend including testimonials to prove the authenticity of information provided in the case studies.
Nothing like a word of mouth from another user, right! 

FEW INDUSTRY LEADERS USING CASE-STUDIES

You will find numerous case studies published by the global giants on their websites. Have a look at some….

Few examples of market leaders who use case study as an approach to keep up their brand name. They connect to people through various forms of case study. 

To name a few:
  • Southwest airlines
  • IKEA
  • VISA 
  • NIKE  
  • Starbucks
Are you ready to evolve your brand as a leader? 

Using images while writing a blog, Is it REALLY necessary?

One thing that have always amazes me is looking at people sitting near the ponds and pools for long hours and enjoying their fishing experience. While waiting for a fish to get the taste of the worm inside, they get to enjoy the serenity the experience brings in. Sometimes, they get a lot and other times, not even a single one. But, the experience they get is awesome. Isn’t it?

Blogging is almost similar to fishing. When we leaf through the popular blogs…… doesn’t matter what the topic is about……we can find some undeniable nuts and bolts to hit. Images in blogs and articles create such beautiful experience, Anyone deny that?


One of the promising way to catch viewers is using images while writing a blog. No doubt that the expression of ideas using words are effective. But dressing up in an unusual cosmetic attracts more readers which can become good leads and then a business. Just like in an ice cream shop, a banner of flavours topped with creamy effects along with nuts and chocolate, images pull the readers inside the blogs.  

Colors and Images


In today’s world everybody wants an extra look in everything. Always, give a nice feel with the appropriate images in your blogs. The business researches and marketers always suggest using appropriate pictures, images, clip arts in corporate documents to gain noticeable results.

Did you know Images improve efficiency, enhance communication and ultimately boost lead generationContent marketing without an image is a delicious meal without salt.

Marketing is not possible without Quality content. It is a strategic tactic of marketing to retain the current clientele and to attract prospective customers. Recently, Researchers uncovered a truth that the coloured visuals cheer up people’s willingness to browse a part of content. Instead of hearing and searching for something that they are very comfortable with, the relevant images with their desired topic acts like an icing on a cake. This is popularly branded as visual content marketing.

Key advantages of using images in content marketing:

Images in Blogs
  • Images Highlights difficult information and expresses professionalism
  • Images make the best impression about the topic
  • Images enhance the reader’s attention level up to the mark so the readers connect with the topic quickly


Most important part is time consumption. This fast-pact and globalized scenario made business to provide information in a crisp and clear manner. Pictorial representations make it simple.

Social Media Images like in Instagram and Pinterest generate more engagements which can become a potential and long term business perspectives.



Saturday 23 April 2016

Why should I shrink my 15 years of VAST experience into 1-2 Pages in my Resume?

‘CV’ and ‘Resume’
You would have seen these two terms being used interchangeably among professionals. Please remember that 'CV' and 'Resume' are not the same.  SLN Brand Studio have written various articles explaining the differences and whom to use what during which situation.


A gist again here for the new readers.
Difference between 'Resume' and 'CV'

Tuesday 12 April 2016

LinkedIn Business profile page for my company - does it really help?

Have you heard about ATL? ATL is nothing but ‘Above The Line Advertising.’

ATL is the marketing strategy where social media is involved to support brands. The businesses and corporates are able to reach out to the wider spread of audience.

In recent scenarios, one of the powerful and fastest way to reach mass audience is none other than LinkedIn. Yes, you heard it right. LinkedIn is not only for individuals, the businesses can achieve huge benefits as well.

LinkedIn Company pages are very essential; not only for creating brand awareness but also as a part of sustainability strategy.  Read on.

How to make use of products and services section in LinkedIn Company profile?

You can use this area to showcase your products/services. Make sure that the content is delivered in a way such that readers pulled inside to get to know more about your products or services. At the same time, make SEO friendly keywords and phrases in your content as the social media world revolves around SEO and you are easily noticed in searches.



Using relevant pictures and images in your LinkedIn Company profile page:

“A picture is worth thousand words.” Pictorial presentation makes your LinkedIn Company page visually presentable to the visitors. The probability of lead generation is very high here. To enhance your visibility and improve viewer experience use relevant pictures and images in your LinkedIn Company profile page.

Sharing videos in your LinkedIn company profile page to stand unique among herd:

Adding more videos and visual effects will largely make a difference from your competitor. Single video of a user story will make double the time impact compared to a 50 pages of document. Make use of the opportunity.

Keep your audience engaged in a regular basis:
  • Regularly update the happenings from the company end. It can be a summary from a newsletter, a small appreciation from a client to getting an award from a global committee.
  • Host a contest and announce attractive prizes. Encourage and engage more audience through innovative thoughts and practices
  • Keep linking your company website and blogposts

Yes, managing a LinkedIn Profile sure is time consuming. Engage one of your employees to manage your LinekdIn business profile page. If not, outsource it to the professionals who are good at doing the same.

LinkedIn Business profile page for my company - does it really help?

Have you heard about ATL? ATL is nothing but ‘Above The Line Advertising.’

ATL is the marketing strategy where social media is involved to support brands. The businesses and corporates are able to reach out to the wider spread of audience.

In recent scenarios, one of the powerful and fastest way to reach mass audience is none other than LinkedIn. Yes, you heard it right. LinkedIn is not only for individuals, the businesses can achieve huge benefits as well.

LinkedIn Company pages are very essential; not only for creating brand awareness but also as a part of sustainability strategy.  Read on.

How to make use of products and services section in LinkedIn Company profile?

You can use this area to showcase your products/services. Make sure that the content is delivered in a way such that readers pulled inside to get to know more about your products or services. At the same time, make SEO friendly keywords and phrases in your content as the social media world revolves around SEO and you are easily noticed in searches.



Using relevant pictures and images in your LinkedIn Company profile page:

“A picture is worth thousand words.” Pictorial presentation makes your LinkedIn Company page visually presentable to the visitors. The probability of lead generation is very high here. To enhance your visibility and improve viewer experience use relevant pictures and images in your LinkedIn Company profile page.

Sharing videos in your LinkedIn company profile page to stand unique among herd:

Adding more videos and visual effects will largely make a difference from your competitor. Single video of a user story will make double the time impact compared to a 50 pages of document. Make use of the opportunity.

Keep your audience engaged in a regular basis:
  • Regularly update the happenings from the company end. It can be a summary from a newsletter, a small appreciation from a client to getting an award from a global committee.
  • Host a contest and announce attractive prizes. Encourage and engage more audience through innovative thoughts and practices
  • Keep linking your company website and blogposts

Yes, managing a LinkedIn Profile sure is time consuming. Engage one of your employees to manage your LinekdIn business profile page. If not, outsource it to the professionals who are good at doing the same.