Have you heard about ATL? ATL is
nothing but ‘Above The Line Advertising.’
ATL is the marketing strategy where
social media is involved to support brands. The businesses and corporates are
able to reach out to the wider spread of audience.
In recent scenarios, one of the
powerful and fastest way to reach mass audience is none other than LinkedIn. Yes,
you heard it right. LinkedIn is not only for individuals, the businesses can
achieve huge benefits as well.
LinkedIn Company pages are very
essential; not only for creating brand awareness but also as a part of
sustainability strategy. Read on.
How to make use of products and services section in LinkedIn Company
profile?
You can use this area to showcase
your products/services. Make sure that the content is delivered in a way such
that readers pulled inside to get to know more about your products or services.
At the same time, make SEO friendly keywords and phrases in your content as the
social media world revolves around SEO and you are easily noticed in searches.
Using relevant pictures and images in your LinkedIn Company profile page:
“A picture is worth thousand
words.” Pictorial presentation makes your LinkedIn Company page visually
presentable to the visitors. The probability of lead generation is very high
here. To enhance your visibility and improve viewer experience use relevant
pictures and images in your LinkedIn Company profile page.
Sharing videos in your LinkedIn company profile page to stand unique
among herd:
Adding more videos and visual
effects will largely make a difference from your competitor. Single video of a
user story will make double the time impact compared to a 50 pages of document.
Make use of the opportunity.
Keep your audience engaged in a regular basis:
- Regularly update the happenings from the company end. It can be a summary from a newsletter, a small appreciation from a client to getting an award from a global committee.
- Host a contest and announce attractive prizes. Encourage and engage more audience through innovative thoughts and practices
- Keep linking your company website and blogposts
Yes, managing a LinkedIn Profile
sure is time consuming. Engage one of your employees to manage your LinekdIn
business profile page. If not, outsource it to the professionals who are good
at doing the same.
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