The Most Important Benefits of Effectively Using LinkedIn Business Page and Enhancing B2B Sales

“From an audience standpoint, LinkedIn is the 13^th most-visited digital property in the United States (according to ComScore), making it larger than Time, Hearst, Conde Nast, BuzzFeed, ESPN, and The New York Times”, says Joe Pullizi, founder, content marketing Institute. 

Microsoft acquisition of LinkedIn, has put Microsoft ahead of FB & Google, in the comScore Top 50 Multi-Platform Properties. Imagine the impact it can create on B2B branding and Sales.

Based on survey conducted by LinkedIn, a single update helps reaching 20% of those follow the company page, 60% with one or more updates. A minimum 20 updates are suggested per month.

Microsoft Acquiring LinkedIn
Source: Comscore Media Metrix Multi-Platform

Marketing: use LinkedIn company page for promotions & discounts, new product launch, direct and real time interaction with the potential clients. LinkedIn is considered the best tool to analyse what your competitors are doing and how you can create brand that stands unique among your competitors. Market, Competitive analysis becomes easy with LinkedIn.

Competitive Advantage: A summary or description and the way it is written to make the business to stand unique helps in achieving competitive advantage. The best way to use your user stories, viral videos and images and reach out to maximum number of serious clients is possible only with LinkedIn profile page. Content marketing institute states that 94% of B2B marketing professionals utilize LinkedIn to distribute content and consider the better medium than their business websites and blogs.

Lead Generation: Unlike any other social media tools, LinkedIn is the only tool that provides a platform to connect with the right leads without wasting our precious time on non-serious clients. One can effectively manage lead cohort ideas, lead capturing and lead demand by using LinkedIn business page.

Benefits of LinkedIn Company Page - SLN BRAND STUDIO

Sales:The benefits described in Marketing, Lead Generation and Competitive Advantage automatically lead to improving your sales through LinkedIn company page. Developing a strong sales team is extremely important for a company to grow and generate revenue. Is there any other social media portal give companies the world best candidates? LinkedIn profile gives 360 degrees view about a candidate and choosing the best one through LinkedIn is the best solution available.

Jill and Ardath Albee co-authored a book named ‘Cracking the LinkedIn Sales Code’. As per the research conducted in 2013, they concluded that 84% of Business Owners use LinkedIn as a powerful tool to acquire business opportunities, generate leads and close business. The power of using LinkedIn company page to improve business, enhance operational efficiency and generate revenue has gone multi-levels high in three years.

Contact us NOW to create your LinkedIn Company page.

LinkedIn Business profile page for my company - does it really help?

Have you heard about ATL? ATL is nothing but ‘Above The Line Advertising.’

ATL is the marketing strategy where social media is involved to support brands. The businesses and corporates are able to reach out to the wider spread of audience.

In recent scenarios, one of the powerful and fastest way to reach mass audience is none other than LinkedIn. Yes, you heard it right. LinkedIn is not only for individuals, the businesses can achieve huge benefits as well.

Key Benefits of a company LinkedIn profile page:

LinkedIn Company pages are very essential; not only for creating brand awareness but also as a part of sustainability strategy.  Read on.

How to make use of products and services section in LinkedIn Company profile?

You can use this area to showcase your products/services. Make sure that the content is delivered in a way such that readers pulled inside to get to know more about your products or services. At the same time, make SEO friendly keywords and phrases in your content as the social media world revolves around SEO and you are easily noticed in searches.

Using relevant pictures and images in your LinkedIn Company profile page:

“A picture is worth thousand words.” Pictorial presentation makes your LinkedIn Company page visually presentable to the visitors. The probability of lead generation is very high here. To enhance your visibility and improve viewer experience use relevant pictures and images in your LinkedIn Company profile page.

Sharing videos in your LinkedIn company profile page to stand unique among herd:

Adding more videos and visual effects will largely make a difference from your competitor. Single video of a user story will make double the time impact compared to a 50 pages of document. Make use of the opportunity.

Keep your audience engaged in a regular basis:

• Regularly update the happenings from the company end. It can be a summary from a newsletter, a small appreciation from a client to getting an award from a global committee.
• Host a contest and announce attractive prizes. Encourage and engage more audience through innovative thoughts and practices
• Keep linking your company website and blogposts

Yes, managing a LinkedIn Profile sure is time consuming. Engage one of your employees to manage your LinekdIn business profile page. If not, outsource it to the professionals who are good at doing the same.

LinkedIn Business profile page for my company - does it really help?

Have you heard about ATL? ATL is nothing but ‘Above The Line Advertising.’

ATL is the marketing strategy where social media is involved to support brands. The businesses and corporates are able to reach out to the wider spread of audience.

In recent scenarios, one of the powerful and fastest way to reach mass audience is none other than LinkedIn. Yes, you heard it right. LinkedIn is not only for individuals, the businesses can achieve huge benefits as well.

Key Benefits of a company LinkedIn profile page:

LinkedIn Company pages are very essential; not only for creating brand awareness but also as a part of sustainability strategy.  Read on.

How to make use of products and services section in LinkedIn Company profile?

You can use this area to showcase your products/services. Make sure that the content is delivered in a way such that readers pulled inside to get to know more about your products or services. At the same time, make SEO friendly keywords and phrases in your content as the social media world revolves around SEO and you are easily noticed in searches.

Using relevant pictures and images in your LinkedIn Company profile page:

“A picture is worth thousand words.” Pictorial presentation makes your LinkedIn Company page visually presentable to the visitors. The probability of lead generation is very high here. To enhance your visibility and improve viewer experience use relevant pictures and images in your LinkedIn Company profile page.

Sharing videos in your LinkedIn company profile page to stand unique among herd:

Adding more videos and visual effects will largely make a difference from your competitor. Single video of a user story will make double the time impact compared to a 50 pages of document. Make use of the opportunity.

Keep your audience engaged in a regular basis:

• Regularly update the happenings from the company end. It can be a summary from a newsletter, a small appreciation from a client to getting an award from a global committee.
• Host a contest and announce attractive prizes. Encourage and engage more audience through innovative thoughts and practices
• Keep linking your company website and blogposts

Yes, managing a LinkedIn Profile sure is time consuming. Engage one of your employees to manage your LinekdIn business profile page. If not, outsource it to the professionals who are good at doing the same.

Build your Online Personal and Professional Brand - How to use LinkedIn for your job search?

Using LinkedIn and other social media will be very helpful to land in your dream job in India. Did you know that recruiters in India use search engines to find out more information about a candidate? 

Yes, Recruiters all over the globe use LinkedIn portal and LinkedIn apps to get in touch with their candidates. Online portals help recruiting agencies, consultants and job seekers to quickly connect for a job in India. 

Why LinkedIn?

LinkedIn is considered to be the best professional networking tool among employers and recruiters to find more information about a candidate.

Build a neat LinkedIn profile: Build your LinkedIn profile in an order by mentioning title, company name(s), your position(s), brief description about the role(s) and responsibility and start and end date / year you worked for each employer. The information provided in your resume and LinkedIn profile need to be in sync. Be careful on what you write in your LinkedIn Profile. A good, professional photograph makes a great difference in your profile.

Get connections through your LinkedIn profile: In today’s world, network is the primary tool to land in any job. There are various ways available to connect with your network on LinkedIn. Using your mail connect to sync is the best option to increase your connections. Search your school, college, work friends and colleagues including your teachers, professors, boss and add them to your network. 

You will be amazed at the connections you are able to make through LinkedIn. If you come across any suitable position, you can get help from connections who are working with that potential employer to quickly push your resume.

Remember, many companies have 'referral' program, you network will be very much willing to help you and earn as well. Don't hesitate to ask for help here.

Get Recommendations and Endorsements in your LinkedIn profile: Once the connections are made, get recommendations and endorsements from your teachers, professors, peers and boss. You can also get recommendation from people who work under you which will act as 360 degree feed back.

LinkedIn Profile Makeover

Join LinkedIn groups: Join multiple groups related to your field and share your views by participating in forum discussions. Be careful what you are writing about. Your views can make or break your brand image.

LinkedIn Pulse: LinkedIn gives an option to share your articles in form of LinkedIn posts. Make better use of it to create a brand image. 

Additionally, sharing information about the books you are reading related to your job will help to build a good impression.