Showing posts with label Social Media Branding Strategy. Show all posts
Showing posts with label Social Media Branding Strategy. Show all posts

Tuesday, 11 September 2018

6 Tips on How to Build Effective Communication Skills


A few days ago, someone shared a video of a girl who had physically barricaded the sidewalk on a busy Bangalore road to take a stand against two-wheelers riding the footpath.


“You and I have both been in schools teaching us what a red light is for, what a footpath is for,” said Manju Thomas, who has been protesting against footpath riders for a while.  “And if you still don’t know, my sir, I’m telling you. This is wrong,” she continued.

“I’m not here to listen to your lecture,” was the rude response from the offender who tried to score sympathy on regionalism accusing her of being an outsider.

“You don’t have to listen to me. And I’m not here to give a lecture. I will stand here. I will wait for you to use the road like a good citizen,” asserted Thomas.

“How many vehicles will you stop here? You have come here to create a scene. If we do not follow what you say, what will you do?” threatened the miscreant.

“We have the right to stand here until you take the right way,” chimed in a passerby who was now taking a stand with Manju.

It was brave of her to do this as a lone fighter, though it has been a nuisance for many pedestrians. What particularly stayed with me was how concise she was in her communication to the wrongdoers. She wasn’t yelling at them, she wasn’t being abusive, rather, she was calm and composed, even when she was being belittled, termed a media monger. With her stand, she got through to not only the miscreants but also received support from others who had this far just been bystanders.

The courage it took to take that stand, the clarity of the girl’s thought process and how effectively she communicated the gravity of the situation, not only to the wrongdoers but fellow pedestrians, was thought-provoking. This could have turned into a violent and hostile situation, but her effective communication strategy ensured the situation didn’t turn ugly.

Effective communication rarely comes instinctively, though it should. Communication is a big part of our existence, but how often do we get through to the people we communicate with? Do we spend time thinking about how we communicate?

Communication isn’t just verbal, but also written, through body language, through expressions. If you break it down here’s what can be construed as an effective way to communicate:

Communication Skill Training - SLN Brand Studio



Impact of Emotions in your Words: 



This is the obvious and a given, right? Choosing the right words to express yourself is very important. When we are verbose in our communication, sometimes even completely miss the point we were trying to make. 

Often, our emotions get translated as words and we do not communicate what really is bothering us. 

A few years ago, Shruti, a friend of mine was shortlisted as one of three people to represent the company at a prestigious event. Shruti was excited about being recognized and had worked really hard for the event. But a few weeks before the event, her boss told her that they had budget constraints he had to cut her travel. She was heart-broken and furious and decided to let her boss know. But rather than writing a hateful e-mail, Shruti created a list of reasons why she should be the one to travel to the event. She spent some time putting the email together, keeping it to the point

So effective was the positivity on the e-mail, that Shruti’s boss made an exception and it turned out to be an experience of a lifetime for her.

Emotional Management - SLN Brand Studio



I can Understand you by Looking at Your Body Language


Words are important, but how many conversations have happened without even the use of words. Ask anyone who’s fallen in love at the first sight. This may sound farfetched, but you can tell a lot about a person from their body language. There’s even a branch of behavioral science dedicated to the study of body language and facial expressions. 


How a child avoids eye contact when they know they have broken something or how your colleague gets fidgety before a proposal review. Arms folded during an argument can suggest the person is not open to communication, whereas maintaining a good eye contact can instill faith in the person you are talking to.

Do you Know How Your Tone Impacts Others?

What gives soul to communicating is the tone of voice. The tone of voice is not about what you say, but rather the way that you say it. And the impression it makes on anyone who receives (reads or hears) you. This is 80% of what changes the conversation from combustible to open (or vice versa).  
I was at the beach with my friends and their five-year-old daughter last summer. While they happily splashed around in the water, I was at the shore waiting for them. After waiting a while, I was irate about how a few minutes had stretched to hours and decided to leave and shouted out to them over the waves that I was ready to leave. They wanted to stay in longer, so I decided to leave. 

When they got back to the hotel room, the five-year munchkin, came up to me with a very angry face and asked me demandingly as to why was I screaming at her mother at the beach. Even at her age, she had grasped the annoyance in my voice which her parents had missed. Which I had unknowingly communicated. I tried to convince her that I was not screaming at her mother, but rather was trying to communicate over a very noisy background. She accepted my justification as an apology over a big ice-cream sundae (of course!) but her keen sense of listening and astute observation left me thinking about how often do we listen.

Listen Well to Engage your Audience

Listening shouldn’t be a surprise on the list for effective communication. But we often forget that communication is not only about talking, but also about listening. We all have this inherent need to be heard, a need to be understood. We listen with an intent to respond, rather than with an intent to understand what is being said.

Listening Skill & Engaging Audience Tips - SLN Brand Studio
I was at a company event last year where the CEO was speaking. He was there in time for his keynote, but the audience was still trickling in. His time was valuable, but rather than being angry, he patiently waited for people to come and settle in. He took that time to walk the aisle and meet the employees. Not just with senior leaders in the team, but everyone he could possibly meet in that duration. He engaged the audience by listening to them, making it a personalized experience

Engaging your audience is crucial to communication. Engaged speaking is as important as engaged listening. It translates to keeping the audience’s attention. The CEO made sure the room was engaged and received a roaring response from the audience who felt heard and noticed. He had built a rapport with the people in the audience and had their trust.

This is by no means an exhaustive list of things you can do to communicate effectively, but it is a start. The ability to communicate effectively is an essential skill. How we communicate, the words we choose, the willingness to listen and much more can help create a positive (or negative) environment around you. So, choose wisely.

Wednesday, 23 November 2016

How to Use Facebook, Twitter, LinkedIn, Instagram, Pinterest, Newsletters, Blogs, Articles, Press Reports, YouTube to create Brand Image?

“I have a confession to make”

One of the trainees said in a hurried voice, a young entrepreneur in early 20s who wanted to build a brand towards her product selling. It was during a coffee break in one of my brand building workshop. She was looking here and there as if she were to spill a bean which will explode into an atom bomb.

“I spend hours together on the internet without even knowing what’s happening around me. This includes all of possible social media like facebook, twitter, LinkedIn, blogs, articles etc.,” she continued saying, “I can sense many of you are like me!” and looked at my face for some re-assurance.

I smiled at her and told that I would cover how to effectively utilise social media in my workshop. Social Media is indeed A Gateway to Branding.

Few ‘Gyaan’ here from my workshop for my beloved readers on the key impact social media do to build a business brand!

Social Media and Branding

A recent research conducted by E-consultancy services proved that nearly 71% of brands prefer to invest in social media advertising to promote their brands. The main aim of this research was to find out ways to attract new followers to build brand reputation.

SLN Brand Studio - Various types of Social Media Portals



Social media helps majorly in achieving Brand Equity, Brand Value and Brand Image.

How to Use Social Media to achieve Brand Equity?

Sales Force, a company that provides Customer relationship management (CRM) solutions uses Facebook page which is connected with real-time clients. They also ask thought provoking questions and share various blogs to keep their customers engaged.

An Interior Designer keeps posting the pictures/images of her work on Instagram that keeps popping up every now and build brand equity in both B2B or B2C segments.

SLN Brand Studio Facebook page is extensively used for brand promotion majorly through knowledge sharing.

SLN Brand Studio - Connection between Social Media and Branding

How to Use Social Media to Build Brand Image?

Brand image for any market segment can be improved by effectively using social media.

Hubspot, a company that provides marketing software solutions amazes its audience by having a balanced tweeting schedule in twitter. The customers are engaged and kept alive by posting numerous discussions on various products. Such practice increases the value of knowledge the company shares and in-turn boosts its brand image.

Starbucks was an early adopter of social media. The coffee chain giant made their presence Omni present by including special features such as offers, store locators, menu, job posting on the Facebook page.

LinkedIn company profile creates huge impact on building Brand Image. Learn how to design your LinkedIn company profile here.

How to Use Social Media to Improve Brand Value?

Do you have a website but struggling to build traffic? Social media can be your best friend to boost up the traffic. Millions of users from the networking sites can become your followers building up the brand value.

Blogs about your brand that provides reviews and positive statements can add up to the value. This might speed up chances of press reports about a particular product.

Cisco Systems, the IT networking giant share videos on YouTube to engage, educate and inform customers on networking solutions without directly selling their product. This increases the value users hold for the product by multiple times.

Have you heard of Paw Patrol? Ask a 5 year old, they will give you a complete record of what they are. That is the reach the gaming company has created using social media portals. The series of this game pops up during YouTube video or in all kids’ blogs which makes it inquisitive for the children to explore more about them.

So, do you feel your product should sway the hearts or be at the top of ‘the most talked about product’? Then why wait to become a tech savvy?  Bang on with social media. Facebook posts, tweets, Instagram pictures, blogs, articles, pins are the fastest vehicles to take your brand on tour thereby increasing its presence in the hearts and minds of the users.


Tuesday, 22 November 2016

How to Build Brand using Various Marketing Materials? Part 2 - Understanding USP of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Newsletters, Blogs, Articles, Press Reports, YouTube

Can SLN Brand Studio help manage our Social Media Marketing?

This is one of the frequently asked questions we encounter as we stress on using social media in brand building. Before committing ourselves, we ask our clients to understand various social media portals commonly used in building business.

Here's some briefing for you, our beloved online readers.

Newsletter – A bulletin or written report usually a 1 page document often circulated amongst a particular group of people with specific interest that covers information on a particular subject. A newsletter may follow various writing styles such as chat or serious discussion or light hearted note depending on the targeted audience. It may also contain graphs, charts, photographs that are generally considered to be more informative than being attractive.

SLN Brand Studio Newsletter Sample
Some clients prefer more image and less content in their newsletter communication. 

SLN Brand Studio - Sample Newsletter

Press Reports – A written or recorded communication officially declared by authorities of an organisation in the news media or the purpose of announcing something worthy.

Facebook – Popular social networking sites that allow users to create a profile and expand their network for free. It is used both for professional and personal purposes. SLN Brand Studio uses its Facebook page extensively for knowledge sharing.

Twitter – Like Facebook,twitter is a social networking site where the registered users can post short messages with maximum 140 characters. The latest topics are discussed here amongst the twitter users and are accessible from any web interface.

Instagram – Instagram slightly varies from the above two social networking sites. It is mainly a photo or video sharing platform. Photos of branding documents are shared here to promote products to a vast crowd.

Blogs - Online personal journals that share information on various topics and updated regularly. The casual and conversational tone is used to attract followers. Images make a great difference as well here.

Read our blog posts written in various styles, you can choose your preferred style, we will write for you.

Articles – A piece of writing composed on a particular topic usually published in newspapers, magazines or online media. The articles considered for marketing purposes usually follow tabloid style of writing with bold & attractive headings. 

LinkedIn – A social networking site where a group of registered business professionals’ team up to build a network and also benefit from the subject knowledge shared in the forums and discussions. Businesses can have a company LinkedIn profile page to attract more followers.

Follow SLN Brand Studio to understand how it works. 

Pinterest – This networking platform works like a pin board where we pin up all the important pages or notes. The Web Pages, articles, photos, images, infographics are pinned to boards created by users. This allows easy reference in future. The images are picked while searching and lead to respective web sites.

Mail advertisement – A marketing tactic that uses mail or email (in case of online marketing) to circulate their branding documents such as brochures, pamphlets, flyers etc. to create awareness about their product/service.

YouTube – YouTube is one best place to share you marketing videos, branding PPTs, profile information, sample services (like training programs,) among millions of viewers.


The best part with social media is one need not be techsavy to use these for their personal and business growth. The user friendly make it more attractive and but, make sure you are managing your time well.

Reach us to understand more on this. 

Want to understand how each of these social media portals help in building a brand. Check out.


Monday, 14 November 2016

How to Build Brand using Various Marketing Materials? Part 1 - Understanding USP and the difference between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus

I need a Break!!!!

Yes every weekend, it s a break from our regular cooking and I get to order food just at the comfort of our living room. What do we do by default? Immediately, we tend to pull up the draw; find the piece of paper containing the menu and number of favorite restaurants and order your favorite food. Isn't the scene in almost all the households?

Life has become that simple. Be the offers or launches or the upgrades, the information about the products/services is available to us right at the doorstep or in fact at every place we go.

The credit to such easy access goes to the power of advertisement. Advertisement or Brand promotion is done using various forms of media like television, radio, and websites and also printed on newspapers. Brand development also includes sharing these marketing materials such as Brochure, Pamphlet, Prospectus, Leaflets, Fliers, and Catelogue from door to door. 

Have u ever wondered why there are so many types of branding documents? Did you know each document/material come with unique features and its own style? Read on.


What is a Branding Document?


A 'branding document' is nothing but establishing a particular brand through the print media and other social media portals. It is to ensure that the marketing or promotion of that particular brand reaches every potential client so that it increases the awareness for the particular product. The print media specifically aids in reaching the users who do not access to online information.

However, in this “Gen Y” era , with internet in everybody’s pocket, these marketing materials are also shared in their “e” versions to gain easy access to information.

Types of Advertising/ Branding Documents


A few types of print media apart from newspaper and magazines would be:

                 
Difference between Brochure, Pamphlets, Leaflets, Catalogues, Fliers, Print Media, Posters - SLN Brand Studio

                          


1. Brochure - A set of pages pinned or bound or folded together to illustrate what the product is all about. It often includes images and graph along with crisp content.

2. Pamphlet - A small booklet describing the product and having a paper cover that is generally not bound

3. Prospectus – A document or booklet containing a formal summary of both technical and non technical features of a product, business or service

4. Leaflets – A single sheet of paper containing very brief information about the product, usually distributed for free.

5. Flyers – A small bill designed in an eye catching manner irrespective of the design structure to reach out to a large customer base.

6. Catalogue – A booklet or a record that usually lists all the items or features usually in alphabetical or symmetrical order.

7. Poster – A large printed piece of paper usually attached to any vertical surface that has both textual and graphical information.


How different are these Advertisement and Branding documents?


These advertising and marketing documents are usually misunderstood and used interchangeably. The table below charts the differences between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus; also helps to understand the USP of each document.


Difference between Brochure, Pamphlet, Prospectus, Leaflets, Flyers, Catalogue, Poster - SLN Brand Studio

Branding and Advertising Document


Media plays an important role in bringing the brand into our lives and increasing the brand value, brand image and brand equity of the product/service or business.





Achieve Brand Equity by using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand equity is nothing but the value of possessing a particular brand. It indicates that higher brand equity can attribute to additional revenue generation just by the name of the brand. 

·        Any branding document such as brochures, pamphlets, leaflets, catalogue etc add to the sensory experience of information being reached out.

When brands appeal to more than three senses, advertising effectiveness will increase with 70 per cent.” - Martin Lindstrom, writer of Brand Sense


The branding documents offer reliability and trust about the brand while the customer can involve themselves with the content printed on the paper as they take their time to read through them.


·         The e-versions shared on the internet statistically increases the turnaround by 48%.

Create Brand Image using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand image is nothing but the summation of all the information and expectations of a customer from a particular brand. The branding documents list down all possible features of the brand and a well designed document makes it more attractive and thereby increases the brand image.

The ease of access to information and the static message offered by such docs multiplies the exposure of the product amongst the readers eventually amplifying the brand image.

Increase the Brand Value using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand value is defined as worth given to a particular brand. With increasing brand equity and image, the brand value automatically increases. The Print media also geographically increases the customer base and thereby the turnaround for the brand awareness. 

McDonalds building Brand Equity through Marketing Materials


For Ex: a pamphlet from McDonald definitely carries more value than any other burger joint because of its huge customer base. 

Apart from the above branding additions, these documents are very cost effective, help earn ROI in multiple times due to its reach to a huge clientele and new & emerging markets.

Do you want your brand to stand out from the crowd? Establish your business/service/product through the branding documents.




Thursday, 26 May 2016

What is Personal Branding – Just a Buzz Word?

Amazed looking at a small child in a gadget store recently. The mother was happily browsing through the brochures.  The girl urged her mother to look where she was looking.
“Mama, Look there, Apple ipad”
What makes a five-year-old spot a particular product from thousands? It could be her parents talking about it with a pride or simple logo that catches the eyes or could be anything. 

But there is 'one thing' that made strong impression on her mind and we advice professionals and companies to create such strong image in other's minds.
Let's focus on Apple Image.
The apple brand stands inimitable not only due to its simple logo but also because of the man behind it, yes, STEVE JOBS.  Being a CEO, he uniquely represented himself in a jean and a black polo neck conveying the message that he was interested in simple and effective approaches. Not only his looks, even if you look at the designs of Apple products, the interface is so simple yet effective.
This is a brand every individual must focus on building. You need not build an empire to have a personal branding.
What is Personal Branding?

Personal branding is defined as the practice of people marketing themselves and their careers as brands. It is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values.


Personal Branding - SLN Brand Studio


Identify: The Key to a successful personal branding is to know who we are. Identify your strengths and weakness, passion and goals. Be realistic. Analyse what your friends/Colleagues would miss if u leave the job. 

Target - Know your audience: Define to whom you want to send your message. This will not only help you polish your message; it will help you deliver it to the right places.

Showcase: Show your unique features and talents to people wherever possible.

Relationship: Building relationship is very vital to promote your brand. The more it connects with people the more coverage and response the brand gets.

Promote: Go online. Facebook, twitter and other social media helps you connect easily. Have a website and a blog for easy references to your brand. Emails also help to reach quite a number of audiences at the same time. Getting offline by giving lectures and seminars also strengthens the subject knowledge.

Deliver: Get deep into analysing facts and be sure to deliver what was promised and within stipulated time.


Stand Out From the Herd: A personal Brand sticks you out from a bigger lot. A classic example is of Jamie Oliver. His website name says it all “Jamie’s food revolution”. His personal brand extends beyond books and television shows to events, cooking school, kitchen and lifestyle making it a standout page for all the kitchen explorations. 

Understanding Self: We sometimes lack to know our reach. It is through this personal brand we identify our potential and worthiness of the skill set we possess.

Leave a Mark: Have u ever watched lady gaga perform? Her shows are full of energy and are viral which leaves the audience astounded even after the event. Such is the mark she brands for herself. It is also her costumes that speak to mark her personality. A personal brand repetitively turns up the target audience towards us.

Financial Upscale: Personal branding can really get you from starting out online to making over 100,000 dollars monthly within a little over one year in business. A classic example is of John Lee Dumas who definitely is inspiring to follow his success with a strong personal brand Entrepreneur On Fire.

Achieve Competition Advantage: Uniqueness is the tag to eliminate competition and a personal brand showcases one. Have u ever dreamt about holding a tab like product 10 years before? Today, they’re ubiquitous — and the iPad is the well-recognized of them all. Jobs was never afraid to try and be unique with his innovations which have made Apple stand to its own self.

Larger Domain: Personal brand envisage a larger audience. It helps you expands to various horizons like that of Paris Hilton who takes her brand from perfumes to cosmetics covering the entire beauty industry.

This success due to personal branding does not stop with them. Come and join the bandwagon?

EVERY HUMAN BEING IS THE CEO OF HIS/HER OWN LIFE!
Why Personal Branding is Important?

When you’re building your personal brand, be mindful of aesthetic, and ask yourself how you can create images that people will remember — and instantly associate with you. You know what, the corporate brand is thus inextricably linked to the personal brand.

Similarly, we would have come across many such people who have something unique in them. For example, a person might have unique bold voice or they may be an excel guru or they may have extraordinary oratorical skills. Be it an organisation or an entrepreneurial venture, everyone wants to prove their abilities and potential that are unique and niche.

This brings various questions hovering in our minds.

How do we stand out from the rest?
How do we represent ourselves?
How do we showcase our talent?

"THE ONLY SOLUTION IS 'PERSONAL BRANDING"

SLN Brand Studio offers personal branding sessions comprising of systematic processes that help in career and business growth through personal branding solutions.