Showing posts with label SLN Brand Strategy. Show all posts
Showing posts with label SLN Brand Strategy. Show all posts

Tuesday, 11 September 2018

6 Tips on How to Build Effective Communication Skills


A few days ago, someone shared a video of a girl who had physically barricaded the sidewalk on a busy Bangalore road to take a stand against two-wheelers riding the footpath.


“You and I have both been in schools teaching us what a red light is for, what a footpath is for,” said Manju Thomas, who has been protesting against footpath riders for a while.  “And if you still don’t know, my sir, I’m telling you. This is wrong,” she continued.

“I’m not here to listen to your lecture,” was the rude response from the offender who tried to score sympathy on regionalism accusing her of being an outsider.

“You don’t have to listen to me. And I’m not here to give a lecture. I will stand here. I will wait for you to use the road like a good citizen,” asserted Thomas.

“How many vehicles will you stop here? You have come here to create a scene. If we do not follow what you say, what will you do?” threatened the miscreant.

“We have the right to stand here until you take the right way,” chimed in a passerby who was now taking a stand with Manju.

It was brave of her to do this as a lone fighter, though it has been a nuisance for many pedestrians. What particularly stayed with me was how concise she was in her communication to the wrongdoers. She wasn’t yelling at them, she wasn’t being abusive, rather, she was calm and composed, even when she was being belittled, termed a media monger. With her stand, she got through to not only the miscreants but also received support from others who had this far just been bystanders.

The courage it took to take that stand, the clarity of the girl’s thought process and how effectively she communicated the gravity of the situation, not only to the wrongdoers but fellow pedestrians, was thought-provoking. This could have turned into a violent and hostile situation, but her effective communication strategy ensured the situation didn’t turn ugly.

Effective communication rarely comes instinctively, though it should. Communication is a big part of our existence, but how often do we get through to the people we communicate with? Do we spend time thinking about how we communicate?

Communication isn’t just verbal, but also written, through body language, through expressions. If you break it down here’s what can be construed as an effective way to communicate:

Communication Skill Training - SLN Brand Studio



Impact of Emotions in your Words: 



This is the obvious and a given, right? Choosing the right words to express yourself is very important. When we are verbose in our communication, sometimes even completely miss the point we were trying to make. 

Often, our emotions get translated as words and we do not communicate what really is bothering us. 

A few years ago, Shruti, a friend of mine was shortlisted as one of three people to represent the company at a prestigious event. Shruti was excited about being recognized and had worked really hard for the event. But a few weeks before the event, her boss told her that they had budget constraints he had to cut her travel. She was heart-broken and furious and decided to let her boss know. But rather than writing a hateful e-mail, Shruti created a list of reasons why she should be the one to travel to the event. She spent some time putting the email together, keeping it to the point

So effective was the positivity on the e-mail, that Shruti’s boss made an exception and it turned out to be an experience of a lifetime for her.

Emotional Management - SLN Brand Studio



I can Understand you by Looking at Your Body Language


Words are important, but how many conversations have happened without even the use of words. Ask anyone who’s fallen in love at the first sight. This may sound farfetched, but you can tell a lot about a person from their body language. There’s even a branch of behavioral science dedicated to the study of body language and facial expressions. 


How a child avoids eye contact when they know they have broken something or how your colleague gets fidgety before a proposal review. Arms folded during an argument can suggest the person is not open to communication, whereas maintaining a good eye contact can instill faith in the person you are talking to.

Do you Know How Your Tone Impacts Others?

What gives soul to communicating is the tone of voice. The tone of voice is not about what you say, but rather the way that you say it. And the impression it makes on anyone who receives (reads or hears) you. This is 80% of what changes the conversation from combustible to open (or vice versa).  
I was at the beach with my friends and their five-year-old daughter last summer. While they happily splashed around in the water, I was at the shore waiting for them. After waiting a while, I was irate about how a few minutes had stretched to hours and decided to leave and shouted out to them over the waves that I was ready to leave. They wanted to stay in longer, so I decided to leave. 

When they got back to the hotel room, the five-year munchkin, came up to me with a very angry face and asked me demandingly as to why was I screaming at her mother at the beach. Even at her age, she had grasped the annoyance in my voice which her parents had missed. Which I had unknowingly communicated. I tried to convince her that I was not screaming at her mother, but rather was trying to communicate over a very noisy background. She accepted my justification as an apology over a big ice-cream sundae (of course!) but her keen sense of listening and astute observation left me thinking about how often do we listen.

Listen Well to Engage your Audience

Listening shouldn’t be a surprise on the list for effective communication. But we often forget that communication is not only about talking, but also about listening. We all have this inherent need to be heard, a need to be understood. We listen with an intent to respond, rather than with an intent to understand what is being said.

Listening Skill & Engaging Audience Tips - SLN Brand Studio
I was at a company event last year where the CEO was speaking. He was there in time for his keynote, but the audience was still trickling in. His time was valuable, but rather than being angry, he patiently waited for people to come and settle in. He took that time to walk the aisle and meet the employees. Not just with senior leaders in the team, but everyone he could possibly meet in that duration. He engaged the audience by listening to them, making it a personalized experience

Engaging your audience is crucial to communication. Engaged speaking is as important as engaged listening. It translates to keeping the audience’s attention. The CEO made sure the room was engaged and received a roaring response from the audience who felt heard and noticed. He had built a rapport with the people in the audience and had their trust.

This is by no means an exhaustive list of things you can do to communicate effectively, but it is a start. The ability to communicate effectively is an essential skill. How we communicate, the words we choose, the willingness to listen and much more can help create a positive (or negative) environment around you. So, choose wisely.

Tuesday, 13 February 2018

“Your Blog………Your Brand”

Many times we come across information about how someone has made it big by blogging. People have quit their high-profile jobs and gone into writing blogs. Amit Agarwal, an IIT graduate from India, started his blogging site Labnol.org in 2004. Amit left his career to become the first professional blogger from India, and his Labnol is where you can find technology simplified for you.


People log off from their systems at home or office, get into their cars or as a matter any mode of transport that they use and log in again via their phones. What is happening all the time online?



‘Viral’……..‘Trending.’

These are few terms that we come across every minute. What is a Viral Content? 

Blog & Brand - SLN Brand Studio
Viral content is something that can spread overnight as a matter of fact, within minutes. Here, creating such a compelling content is significant if you are working towards building a brand through your personal or professional blogs.


How does blogging help you?



  • You create a trusted online platform that is worth reading and at the same time making it a perfect and efficiently market you/your product/services.      
  • No direct selling here but you grow an audience base and establish the value you bring them 
  • Give you that exposure as an expert in your respective field and thus the readers take you more seriously


However, creating a blog that becomes a brand is not something easy to do. Do you want to check if your content is elevating your brand value?

Answer these few questions. You will ultimately find the answers that you are looking. 

1.      Is your blog short and relevant?    Yes/ No


If your answer is Yes, then you are in the right direction because a concise and appropriate blog is essential to gain the attention of the reader. The online readers usually have a very short attention span.

If No then the content has to be worked upon with much of the irrelevant material being cut down upon and content specific article be written. For example, if it is a blog for recipes, it is always better to stick to a few facts rather than writing unwanted things for pages. The visitors tend to scroll down to the actual content or leaving the page.

2.      Is your content genuine & supported by Facts? 


The content has to be 100% genuine and truthful, or else it would lose out on the loyalty of the audience and not gain sustainability. Achieving user loyalty is extremely tough whereas losing it very easy and happens in a jiffy.

For example, if writing about travel and adventure, it would always do to present facts about the place, how to get there, and the pros and cons truthfully rather than glorify it with false data. 
            

3.      Is it unique and exciting to read?


The Online reading material has to be well presented with a unique writing style that is distinctive to the blogger.

Why do you think Amitabh Bachchan write blogs?

The ‘Big B,’ Mr. Amitabh Bachchan does not need any introduction. Just because he is a well-known personality and a good actor, he cannot build and retain a readership to his blogs. Through unique content, he has created insight into a character of his that is not known to many.

Not only the topic, but the way one writes must also be unique enough to intrigue interest in the reader’s mind. Check out if the content is your blog interests the readers. 
     
                          

4.      Does your blog define you?


“Many people are doing what you are doing….do not know how to make it unique.”
Blogging Guide - SLN Brand Studio

Is this what is bothering you? Remember, the experiences are unique for different people. A habit or your ability which you think as 'common' or a 'normal' could be a great one for someone else. They may even struggle writing the way as you do with an ease.

You focus on creating a content that will provide value in your way. Write about your own experiences and lessons learned thus making the posts more powerful, personal, and relevant.




For example, you would have come across many ‘how to series?’. However, keenly notice the ones that are most visited or popular. Do you see a similarity? 

Yes, the series with more ‘tried and tested’ methods, real-time examples and simple to understand methodologies help to acquire more visitors. Without a compelling content, even with attractive images, retaining the readership and followers would be highly challenging. 

     

5.      Are you covering too much too fast?


This caution is, especially for the starters. Always create a content targeting a targetted audience. Writing too many things on a single blog to cover more extensive audience will not help in building brand equity. 

Remember, create only a relevant and genuine content. Do not just fill the page with unwanted keywords.


Unwanted Keyword Spamming will kill the Brand Image.


6.      Are you creative and consistent?


Content architecture is an art. Become an artist. 

With loads of gadgets, information scattered all around us, the readers, users, audience quickly get bored, with repeated content. Use your creativity, design attractive images, share podcasts, videos and other tools to make your content better read.

How to start a blog is not the hard part but being stable and growing a considerable, devoted audience can be quite challenging. 




Tuesday, 7 March 2017

3 Important Things to do before Building a Website - 3 P Model: Plan, Price and Product

More than a billion (and counting) websites available today, everyone is talking about being Unique.
How can it be done?

Are businesses unique today? Nope, No business is unique today.

You talk about a business idea thinking that it is Unique. Do a market research. There are already players existed in the market and trending in different levels…..

You talk about a Unique website, end up having one that is very similar to the Billions available online…..

Sounds Familiar, hua?

What is UNIQUE then? Let us define the solution as well here……….

There are three most important things to do before you decide on your website.

Implement 3 P model in your web design architecture.

Best Web Content Writing, Bangalore


Content Architecture in your website

You would have seen this in our SLN Brand Studio website. We follow ‘three circle of information architecture’ model while building content architecture for our client’s website. 

How does it work? 

Create your content architecture based on the business you do and the value you add to your customer. Do not build content for the sake of having all the keywords related to your business.

Infact, we suggest you develop a content architecture as a first thing, even before talking to a web designer. This practice will give more clarity on how your website should look like.

Make sure the content creates a brand for you which will automatically bring in leads. Need help in website design layout creation, talk to us.

We can help you:

-          How to develop your web design layout?
-          How to build content that brings in leads and business without impacting the business context?

Understand various costs related to building your website

Hosting
Blogging
Domain Name

Such terms and associated cost could be scary especially if you are building a website for the first time. Been there, Done that….

Before investing on any of these services, wait. There are designers who will do all these within a single packaged price. Leave it to them and work on building your business. Webbazaar helped building our website.

Talk to a designer and understand how all these services work. To understand more and negotiate better, you can read about costs pertaining to owning a website.

That BIG & BEAUTIFUL Image that sits on your website


A cup with Green Tea, Antique looking Table, A person with a computer or iPAD, some greenery, Library like structure, a computer, office room, conference hall……

Randomly check few websites now….. One in 5 or 10 websites, you will see atleast one Image from the above list?

Now, check whether these images make any sense or connect anything with the business you want to talk about. Nope, right?

This is what happens when people have a ‘Following Herd’ mentality. Ask your designer to work on the images that speaks volume about YOUR business.

We can help you to make informed decision on branding and images as well…….

Building a website is not a big deal if you do it well from the beginning. Do the basics right!!!





Wednesday, 23 November 2016

How to Use Facebook, Twitter, LinkedIn, Instagram, Pinterest, Newsletters, Blogs, Articles, Press Reports, YouTube to create Brand Image?

“I have a confession to make”

One of the trainees said in a hurried voice, a young entrepreneur in early 20s who wanted to build a brand towards her product selling. It was during a coffee break in one of my brand building workshop. She was looking here and there as if she were to spill a bean which will explode into an atom bomb.

“I spend hours together on the internet without even knowing what’s happening around me. This includes all of possible social media like facebook, twitter, LinkedIn, blogs, articles etc.,” she continued saying, “I can sense many of you are like me!” and looked at my face for some re-assurance.

I smiled at her and told that I would cover how to effectively utilise social media in my workshop. Social Media is indeed A Gateway to Branding.

Few ‘Gyaan’ here from my workshop for my beloved readers on the key impact social media do to build a business brand!

Social Media and Branding

A recent research conducted by E-consultancy services proved that nearly 71% of brands prefer to invest in social media advertising to promote their brands. The main aim of this research was to find out ways to attract new followers to build brand reputation.

SLN Brand Studio - Various types of Social Media Portals



Social media helps majorly in achieving Brand Equity, Brand Value and Brand Image.

How to Use Social Media to achieve Brand Equity?

Sales Force, a company that provides Customer relationship management (CRM) solutions uses Facebook page which is connected with real-time clients. They also ask thought provoking questions and share various blogs to keep their customers engaged.

An Interior Designer keeps posting the pictures/images of her work on Instagram that keeps popping up every now and build brand equity in both B2B or B2C segments.

SLN Brand Studio Facebook page is extensively used for brand promotion majorly through knowledge sharing.

SLN Brand Studio - Connection between Social Media and Branding

How to Use Social Media to Build Brand Image?

Brand image for any market segment can be improved by effectively using social media.

Hubspot, a company that provides marketing software solutions amazes its audience by having a balanced tweeting schedule in twitter. The customers are engaged and kept alive by posting numerous discussions on various products. Such practice increases the value of knowledge the company shares and in-turn boosts its brand image.

Starbucks was an early adopter of social media. The coffee chain giant made their presence Omni present by including special features such as offers, store locators, menu, job posting on the Facebook page.

LinkedIn company profile creates huge impact on building Brand Image. Learn how to design your LinkedIn company profile here.

How to Use Social Media to Improve Brand Value?

Do you have a website but struggling to build traffic? Social media can be your best friend to boost up the traffic. Millions of users from the networking sites can become your followers building up the brand value.

Blogs about your brand that provides reviews and positive statements can add up to the value. This might speed up chances of press reports about a particular product.

Cisco Systems, the IT networking giant share videos on YouTube to engage, educate and inform customers on networking solutions without directly selling their product. This increases the value users hold for the product by multiple times.

Have you heard of Paw Patrol? Ask a 5 year old, they will give you a complete record of what they are. That is the reach the gaming company has created using social media portals. The series of this game pops up during YouTube video or in all kids’ blogs which makes it inquisitive for the children to explore more about them.

So, do you feel your product should sway the hearts or be at the top of ‘the most talked about product’? Then why wait to become a tech savvy?  Bang on with social media. Facebook posts, tweets, Instagram pictures, blogs, articles, pins are the fastest vehicles to take your brand on tour thereby increasing its presence in the hearts and minds of the users.


Monday, 14 November 2016

How to Build Brand using Various Marketing Materials? Part 1 - Understanding USP and the difference between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus

I need a Break!!!!

Yes every weekend, it s a break from our regular cooking and I get to order food just at the comfort of our living room. What do we do by default? Immediately, we tend to pull up the draw; find the piece of paper containing the menu and number of favorite restaurants and order your favorite food. Isn't the scene in almost all the households?

Life has become that simple. Be the offers or launches or the upgrades, the information about the products/services is available to us right at the doorstep or in fact at every place we go.

The credit to such easy access goes to the power of advertisement. Advertisement or Brand promotion is done using various forms of media like television, radio, and websites and also printed on newspapers. Brand development also includes sharing these marketing materials such as Brochure, Pamphlet, Prospectus, Leaflets, Fliers, and Catelogue from door to door. 

Have u ever wondered why there are so many types of branding documents? Did you know each document/material come with unique features and its own style? Read on.


What is a Branding Document?


A 'branding document' is nothing but establishing a particular brand through the print media and other social media portals. It is to ensure that the marketing or promotion of that particular brand reaches every potential client so that it increases the awareness for the particular product. The print media specifically aids in reaching the users who do not access to online information.

However, in this “Gen Y” era , with internet in everybody’s pocket, these marketing materials are also shared in their “e” versions to gain easy access to information.

Types of Advertising/ Branding Documents


A few types of print media apart from newspaper and magazines would be:

                 
Difference between Brochure, Pamphlets, Leaflets, Catalogues, Fliers, Print Media, Posters - SLN Brand Studio

                          


1. Brochure - A set of pages pinned or bound or folded together to illustrate what the product is all about. It often includes images and graph along with crisp content.

2. Pamphlet - A small booklet describing the product and having a paper cover that is generally not bound

3. Prospectus – A document or booklet containing a formal summary of both technical and non technical features of a product, business or service

4. Leaflets – A single sheet of paper containing very brief information about the product, usually distributed for free.

5. Flyers – A small bill designed in an eye catching manner irrespective of the design structure to reach out to a large customer base.

6. Catalogue – A booklet or a record that usually lists all the items or features usually in alphabetical or symmetrical order.

7. Poster – A large printed piece of paper usually attached to any vertical surface that has both textual and graphical information.


How different are these Advertisement and Branding documents?


These advertising and marketing documents are usually misunderstood and used interchangeably. The table below charts the differences between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus; also helps to understand the USP of each document.


Difference between Brochure, Pamphlet, Prospectus, Leaflets, Flyers, Catalogue, Poster - SLN Brand Studio

Branding and Advertising Document


Media plays an important role in bringing the brand into our lives and increasing the brand value, brand image and brand equity of the product/service or business.





Achieve Brand Equity by using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand equity is nothing but the value of possessing a particular brand. It indicates that higher brand equity can attribute to additional revenue generation just by the name of the brand. 

·        Any branding document such as brochures, pamphlets, leaflets, catalogue etc add to the sensory experience of information being reached out.

When brands appeal to more than three senses, advertising effectiveness will increase with 70 per cent.” - Martin Lindstrom, writer of Brand Sense


The branding documents offer reliability and trust about the brand while the customer can involve themselves with the content printed on the paper as they take their time to read through them.


·         The e-versions shared on the internet statistically increases the turnaround by 48%.

Create Brand Image using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand image is nothing but the summation of all the information and expectations of a customer from a particular brand. The branding documents list down all possible features of the brand and a well designed document makes it more attractive and thereby increases the brand image.

The ease of access to information and the static message offered by such docs multiplies the exposure of the product amongst the readers eventually amplifying the brand image.

Increase the Brand Value using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus


Brand value is defined as worth given to a particular brand. With increasing brand equity and image, the brand value automatically increases. The Print media also geographically increases the customer base and thereby the turnaround for the brand awareness. 

McDonalds building Brand Equity through Marketing Materials


For Ex: a pamphlet from McDonald definitely carries more value than any other burger joint because of its huge customer base. 

Apart from the above branding additions, these documents are very cost effective, help earn ROI in multiple times due to its reach to a huge clientele and new & emerging markets.

Do you want your brand to stand out from the crowd? Establish your business/service/product through the branding documents.