Tuesday, 31 May 2016

How to Build "Resume Websites" and What are the Key Benefits?


Samantha, a budding writer and Timothy, a budding graphic designer who always shared their knowledge and expertise for each other’s growth, graduated masters in creative writing and graphic designing from the same university in UK. SEO is one area they had common interest, they were doing courses together. Since their educational background complement each other, they shared whenever there is an opportunity outside to get a job. Samantha is always the one to be called for an interview, somehow Timothy seemed not to attract the way Samantha was able to.

Is it because there was more demand for writer than a designer? Nope, they applied together after looking at an opportunity announced for both the jobs. After analysing, they found out the key difference Samantha was able to create on Employer’s mind but Timothy missed.

Yes, a Resume Website!

Resume Website - Make a Diffrence - SLN Brand Studio 

We all like to have visual treats before we select our choices. Even when we shop online we would like to go through a number of websites and narrow down on the product best presented in the website. Yes, when petty things are given this importance then shouldn’t it more for the resumes that decide our career. A Resume website does the same.

Samantha used resume website over a traditional resume which showcased her creativity and made unique among herd.

Difference between Traditional Resume Vs Resume Website:

You may be wondering when there are successes with traditional resume why should I create an online profile for myself? What edge does it provide? Here you go to make things more clear.

Not a Two Pager Anymore
Resume website is an interactive showpiece that can possibly list out all the potential you have and all achievements you have made with respect to the job description that can take you a notch above without curtailing yourself to two pages.

Include any Number of Testimonials
It is great to express our strengths but greater when someone affirms it. Unlike traditional resume, online portal allows us to have any number of testimonials thus reinforcing the chances of getting selected for a position more than any other.

It is more than important to have your responsibilities aligned with the job description in order to be spotted. Say, you are office manager and u have done some accounting roles, online profile highlights the accounting capabilities if preferred in the job description you are applying for.

Getting Linked
When presenting a resume, it is important to pull off all our relevance presence to show our versatility. Resume website offers a way higher notch in this respect than the traditional counterpart. Link all of your related existence at one place. LinkedIn, professional website, blogs written by u, articles you have been published in, online recognition etc.

Resume websites – a Passport to your Dream Destination:

Showing rather just Telling
Though resume and cover letter are great to tell hiring managers about your abilities, a website offers a much more dynamic sense with a site full of links, photos and blogs to show what you have to offer. It provides an ease of access for the hiring managers to comprehend your skills.

Make your Mark
The fact is that in today’s job market the competition is stiff. There might be hundreds of resumes piled up in an organisation. A website resume will make yours pop out apart from other job seekers.

Resume Website
Difference between Traditional Resume and Resume Website
Manage your Brand
A potential website not only focuses on what you are but also what you want to be. It props up your personality and shows the diversity in your character which makes it more interesting for hiring managers.

Get Spotted
Filling up a URL space for your efforts and capabilities gets you found easily when searched. A simple internet search will make the recruits find you rather than you finding each recruiter.

Build your Network
Resume websites has much more to offer than placing you in a job. When a newbie builds a resume website with links to her blogs and social media she attracts the like minded people to connect with her blogs and thereby create opportunities to build a vast network of friends.

If you are looking towards:
  • Increasing visibility
  • Adding value to your job application
  • Reflecting your skills and professional growth
  • Augmenting credibility

 Contact us now to build your resume website.

Thursday, 26 May 2016

What is Personal Branding – Just a Buzz Word?

Amazed looking at a small child in a gadget store recently. The mother was happily browsing through the brochures.  The girl urged her mother to look where she was looking.
“Mama, Look there, Apple ipad”
What makes a five-year-old spot a particular product from thousands? It could be her parents talking about it with a pride or simple logo that catches the eyes or could be anything. 

But there is 'one thing' that made strong impression on her mind and we advice professionals and companies to create such strong image in other's minds.
Let's focus on Apple Image.
The apple brand stands inimitable not only due to its simple logo but also because of the man behind it, yes, STEVE JOBS.  Being a CEO, he uniquely represented himself in a jean and a black polo neck conveying the message that he was interested in simple and effective approaches. Not only his looks, even if you look at the designs of Apple products, the interface is so simple yet effective.
This is a brand every individual must focus on building. You need not build an empire to have a personal branding.
What is Personal Branding?

Personal branding is defined as the practice of people marketing themselves and their careers as brands. It is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values.

Personal Branding - SLN Brand Studio

Identify: The Key to a successful personal branding is to know who we are. Identify your strengths and weakness, passion and goals. Be realistic. Analyse what your friends/Colleagues would miss if u leave the job. 

Target - Know your audience: Define to whom you want to send your message. This will not only help you polish your message; it will help you deliver it to the right places.

Showcase: Show your unique features and talents to people wherever possible.

Relationship: Building relationship is very vital to promote your brand. The more it connects with people the more coverage and response the brand gets.

Promote: Go online. Facebook, twitter and other social media helps you connect easily. Have a website and a blog for easy references to your brand. Emails also help to reach quite a number of audiences at the same time. Getting offline by giving lectures and seminars also strengthens the subject knowledge.

Deliver: Get deep into analysing facts and be sure to deliver what was promised and within stipulated time.

Stand Out From the Herd: A personal Brand sticks you out from a bigger lot. A classic example is of Jamie Oliver. His website name says it all “Jamie’s food revolution”. His personal brand extends beyond books and television shows to events, cooking school, kitchen and lifestyle making it a standout page for all the kitchen explorations. 

Understanding Self: We sometimes lack to know our reach. It is through this personal brand we identify our potential and worthiness of the skill set we possess.

Leave a Mark: Have u ever watched lady gaga perform? Her shows are full of energy and are viral which leaves the audience astounded even after the event. Such is the mark she brands for herself. It is also her costumes that speak to mark her personality. A personal brand repetitively turns up the target audience towards us.

Financial Upscale: Personal branding can really get you from starting out online to making over 100,000 dollars monthly within a little over one year in business. A classic example is of John Lee Dumas who definitely is inspiring to follow his success with a strong personal brand Entrepreneur On Fire.

Achieve Competition Advantage: Uniqueness is the tag to eliminate competition and a personal brand showcases one. Have u ever dreamt about holding a tab like product 10 years before? Today, they’re ubiquitous — and the iPad is the well-recognized of them all. Jobs was never afraid to try and be unique with his innovations which have made Apple stand to its own self.

Larger Domain: Personal brand envisage a larger audience. It helps you expands to various horizons like that of Paris Hilton who takes her brand from perfumes to cosmetics covering the entire beauty industry.

This success due to personal branding does not stop with them. Come and join the bandwagon?

Why Personal Branding is Important?

When you’re building your personal brand, be mindful of aesthetic, and ask yourself how you can create images that people will remember — and instantly associate with you. You know what, the corporate brand is thus inextricably linked to the personal brand.

Similarly, we would have come across many such people who have something unique in them. For example, a person might have unique bold voice or they may be an excel guru or they may have extraordinary oratorical skills. Be it an organisation or an entrepreneurial venture, everyone wants to prove their abilities and potential that are unique and niche.

This brings various questions hovering in our minds.

How do we stand out from the rest?
How do we represent ourselves?
How do we showcase our talent?


SLN Brand Studio offers personal branding sessions comprising of systematic processes that help in career and business growth through personal branding solutions.

Tuesday, 17 May 2016

Brand Strategy Through 'White Paper' Content - How' White Papers' Elevate your Business Brand?

"False promises and lack of clarity about the market trend makes certain brands to go weak and unable to sustain among competitions. White papers solve such problems as they focus ONLY on authentic information and in turn builds ‘honest’ image in the consumer’s mind. White papers play the best role as the marketing tools compared to other marketing documents and help in creating the best branding strategies, " says Suba Lakshminarasimhan, Founder of SLN BRAND STUDIO

The global giants like TCS uses white papers to create branding by developing knowledge base. How white papers help in brand building and business growth?

The classification of a whitepaper contrasts heavily from business to business, it might be confusing for marketers to create the new one for their own business. Here’s the explanation to understand how whitepapers help in brand building and business growth.

Defining White Paper:

Earlier, the white paper was referred as “a legislative document explaining and supporting a particular political solution”

The new technological usage describes whitepaper as “a theory behind a new piece of technology”
Investopedia defines whitepaper as “an informational document issued by a company to promote or highlight the features of a solution, product, or service"

Branding Strategy
White Papers & Brand Image

Even the modern business world provides various descriptions for White paper; several product-centric definitions.

Ok, What is a White Paper?

A whitepaper is a convincing, commanding, persuasive, comprehensive report on a particular topic that offerings queries and also suggests related solutions.

You know why the marketers create white papers? The main purpose of creating whitepaper is to educate their audience to promote new methodology or explain solutions to product related issues. White papers cover not only the pros of a product or a service but also the cons of the same. Hence, the white papers act more than a marketing document, guide to the customers to take informed decisions.

What is NOT a white paper?

As we described earlier, the key purpose of a white paper is to commence and inform the audience about the original facts and evidence about the product and services, not only to sell the product or service. Pamphlets, brochures, product guides and other marketing materials are not considered as white papers.  

How do White Papers Help in Creating a Brand to the Businesses?

The best part of is there is no restriction in creating the white papers. The content in the white paper are unbiased, educate the customers in a straightforward manner.  White papers not only educate the customers about the business, but also gives 360-degree feedback on the product, service and the business.

Brand Image
White Papers and Branding

Brand is an emotional link that connects audience with products and services. An emotional, rational, visual and cultural images that you correlate with a product or company will create a brand image to your business.

Branding strategies always showcase business reputation. White paper will help to create such brand equity with trusted and authentic information about the product or services and achieve competitive advantage.

How do White Papers Help in Marketing?

As quoted by our founder, "False promises and lack of clarity about the market trend makes certain brands to go weak and unable to sustain among competitions. White papers solve such problems as they focus ONLY on authentic information and in turn builds ‘honest’ image in the consumer’s mind. White papers play the best role as the marketing tools compared to other marketing documents and help in creating the best branding strategies"

Whitepapers are like the academic papers. This will show of real marketing content. Audience expect a higher amount of expertise assisted by powerful exploration that is fully documented with the help of references. White papers are much more productive, less flashy, and serious in tone and more over created based on real-time researches.

Ultimately white papers will help to make revolution in the market!

Contact us NOW to create a branding through white papers

Thursday, 5 May 2016

4 Most Important Strategies to Build Brand Equity through Content Marketing

Brand loyalty can be obtained ONLY through reliable products and quality service, Am I right here? The market is like an ocean. It may look calm from outside, especially when a storm is building inside. It is not easy to predict when exactly such beautiful ocean creates a Tsunami impact.

How can content marketing help in building Brand Equity?

Digital era has created a paradigm shift in a way marketers develop strategies. Content marketing has taken over a higher position from traditional marketing strategies. There are four Prominent Ways we can create Brand Equity with the help of Content Marketing.

Content Marketing & Brand Equity Building

1.       Building Brand society by effectively using Content Marketing:

Branding is not just a marketing tool to grow your business. Martin Kornberger, Australian Author has written a book on developing a Brand Society - How Brands Transform Management and Lifestyle. Martin has used ING’s brand strategy to explain his theory.

“ING was formed in 1991 as a merger of a bank and an insurance company. They position themselves just by using a single word then, ‘easier’, they just used ‘what they are’ as their brand value and built reputation all across the world. ING wanted to make the lives of their consumers ‘easier’ and that particular brand image pulled in customers from their competitors.

The best part of their brand strategy is not only for the consumers, ING wanted to build similar brand image inside the organization as well. The team focused on eliminating the barriers that can disturb the brand image and the rest all know….” (Kornberger, 2010)

Content marketing aids in creating such Brand Society where the brand management gives power to the organization which can transform the lifestyle of its consumers as well the people working for them and create a brand society. Content marketing can help in building such brand society to elevate the brand value.

2.       Supporting Brand Leadership Through Content Marketing

Among new businesses emerging as industry leaders, GE is still leading the race in developing brand leadership position. A GE manager is trusted as a thought leader, the best decision maker, competent mentor and subject matter expert worldwide (Norm Smallwood, 2007).

3.       Creating a service or product which is reliable and unique through content marketing

Content marketing focuses on company’s priority and client’s expectations. The content marketers plan and deliver products or services based on these factors. Content not only gives visibility to the product/service, but co-relates with the prospects and in turn enhances reliability. This process will lead to giving ‘unique identity’ which is nothing but a Brand Image.

4.       Creating Brand awareness through Content Marketing

Content will act as your voice to reach out to the potential prospects and leads. When we say content, it is not only the content you have in your website. Case studies make a great difference in creating Brand Awareness. Use case studies as a content marketing tool to create brand awareness.

Even if you see the market supporting you and business running smoothly, you can’t just sit back and relax. Social media is so powerful, your clients may take a different route suddenly and lean in towards your competitors, no one can judge when such incidents occur. Only by building brand equity through content architecture, you can retain the clients from reclining towards your competitors.


Kornberger, M. (2010). Brand Society: How Brands Transform Management and Lifestyle. Cambridge University Press.

Norm Smallwood, D. U. (2007). https://hbr.org/2007/07/building-a-leadership-brand. Retrieved from Harvard Business Review: https://hbr.org/2007/07/building-a-leadership-brand