How to Use Facebook, Twitter, LinkedIn, Instagram, Pinterest, Newsletters, Blogs, Articles, Press Reports, YouTube to create Brand Image?

“I have a confession to make”

One of the trainees said in a hurried voice, a young entrepreneur in early 20s who wanted to build a brand towards her product selling. It was during a coffee break in one of my brand building workshop. She was looking here and there as if she were to spill a bean which will explode into an atom bomb.

“I spend hours together on the internet without even knowing what’s happening around me. This includes all of possible social media like facebook, twitter, LinkedIn, blogs, articles etc.,” she continued saying, “I can sense many of you are like me!” and looked at my face for some re-assurance.

I smiled at her and told that I would cover how to effectively utilise social media in my workshop. Social Media is indeed A Gateway to Branding.

Few ‘Gyaan’ here from my workshop for my beloved readers on the key impact social media do to build a business brand!

Social Media and Branding

A recent research conducted by E-consultancy services proved that nearly 71% of brands prefer to invest in social media advertising to promote their brands. The main aim of this research was to find out ways to attract new followers to build brand reputation.

SLN Brand Studio - Various types of Social Media Portals

Social media helps majorly in achieving Brand Equity, Brand Value and Brand Image.

How to Use Social Media to achieve Brand Equity?

Sales Force, a company that provides Customer relationship management (CRM) solutions uses Facebook page which is connected with real-time clients. They also ask thought provoking questions and share various blogs to keep their customers engaged.

An Interior Designer keeps posting the pictures/images of her work on Instagram that keeps popping up every now and build brand equity in both B2B or B2C segments.

SLN Brand Studio Facebook page is extensively used for brand promotion majorly through knowledge sharing.

SLN Brand Studio - Connection between Social Media and Branding

How to Use Social Media to Build Brand Image?

Brand image for any market segment can be improved by effectively using social media.

Hubspot, a company that provides marketing software solutions amazes its audience by having a balanced tweeting schedule in twitter. The customers are engaged and kept alive by posting numerous discussions on various products. Such practice increases the value of knowledge the company shares and in-turn boosts its brand image.

Starbucks was an early adopter of social media. The coffee chain giant made their presence Omni present by including special features such as offers, store locators, menu, job posting on the Facebook page.

LinkedIn company profile creates huge impact on building Brand Image. Learn how to design your LinkedIn company profile here.

How to Use Social Media to Improve Brand Value?

Do you have a website but struggling to build traffic? Social media can be your best friend to boost up the traffic. Millions of users from the networking sites can become your followers building up the brand value.

Blogs about your brand that provides reviews and positive statements can add up to the value. This might speed up chances of press reports about a particular product.

Cisco Systems, the IT networking giant share videos on YouTube to engage, educate and inform customers on networking solutions without directly selling their product. This increases the value users hold for the product by multiple times.

Have you heard of Paw Patrol? Ask a 5 year old, they will give you a complete record of what they are. That is the reach the gaming company has created using social media portals. The series of this game pops up during YouTube video or in all kids’ blogs which makes it inquisitive for the children to explore more about them.

So, do you feel your product should sway the hearts or be at the top of ‘the most talked about product’? Then why wait to become a tech savvy?  Bang on with social media. Facebook posts, tweets, Instagram pictures, blogs, articles, pins are the fastest vehicles to take your brand on tour thereby increasing its presence in the hearts and minds of the users.

Need help with blog/Article writing or LinkedIn Profile Makeover. Contact us now.

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Using Newsletters for Branding

Understanding various marketing materials - Part I
Understanding Various Marketing Materials - Part II

How to Build Brand using Various Marketing Materials? Part 2 - Understanding USP of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Newsletters, Blogs, Articles, Press Reports, YouTube

Can SLN Brand Studio help manage our Social Media Marketing?

This is one of the frequently asked questions we encounter as we stress on using social media in brand building. Before committing ourselves, we ask our clients to understand various social media portals commonly used in building business.

Here's some briefing for you, our beloved online readers.

Newsletter – A bulletin or written report usually a 1 page document often circulated amongst a particular group of people with specific interest that covers information on a particular subject. A newsletter may follow various writing styles such as chat or serious discussion or light hearted note depending on the targeted audience. It may also contain graphs, charts, photographs that are generally considered to be more informative than being attractive.

SLN Brand Studio Newsletter Sample

Some clients prefer more image and less content in their newsletter communication. 

SLN Brand Studio - Sample Newsletter

Press Reports – A written or recorded communication officially declared by authorities of an organisation in the news media or the purpose of announcing something worthy.

Facebook – Popular social networking sites that allow users to create a profile and expand their network for free. It is used both for professional and personal purposes. SLN Brand Studio uses its Facebook page extensively for knowledge sharing.

Twitter – Like Facebook,twitter is a social networking site where the registered users can post short messages with maximum 140 characters. The latest topics are discussed here amongst the twitter users and are accessible from any web interface.

Instagram – Instagram slightly varies from the above two social networking sites. It is mainly a photo or video sharing platform. Photos of branding documents are shared here to promote products to a vast crowd.

Blogs - Online personal journals that share information on various topics and updated regularly. The casual and conversational tone is used to attract followers. Images make a great difference as well here.

Read our blog posts written in various styles, you can choose your preferred style, we will write for you.

Articles – A piece of writing composed on a particular topic usually published in newspapers, magazines or online media. The articles considered for marketing purposes usually follow tabloid style of writing with bold & attractive headings. 

LinkedIn – A social networking site where a group of registered business professionals’ team up to build a network and also benefit from the subject knowledge shared in the forums and discussions. Businesses can have a company LinkedIn profile page to attract more followers.

Follow SLN Brand Studio to understand how it works. 

Pinterest – This networking platform works like a pin board where we pin up all the important pages or notes. The Web Pages, articles, photos, images, infographics are pinned to boards created by users. This allows easy reference in future. The images are picked while searching and lead to respective web sites.

Mail advertisement – A marketing tactic that uses mail or email (in case of online marketing) to circulate their branding documents such as brochures, pamphlets, flyers etc. to create awareness about their product/service.

YouTube – YouTube is one best place to share you marketing videos, branding PPTs, profile information, sample services (like training programs,) among millions of viewers.

The best part with social media is one need not be techsavy to use these for their personal and business growth. The user friendly make it more attractive and but, make sure you are managing your time well.

Reach us to understand more on this. 

Want to understand how each of these social media portals help in building a brand. Check out.

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Using Newsletters for Branding

Understanding various marketing materials - Part I

How to Build Brand using Various Marketing Materials? Part 1 - Understanding USP and the difference between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus

I need a Break!!!!

Yes every weekend, it s a break from our regular cooking and I get to order food just at the comfort of our living room. What do we do by default? Immediately, we tend to pull up the draw; find the piece of paper containing the menu and number of favorite restaurants and order your favorite food. Isn't the scene in almost all the households?

Life has become that simple. Be the offers or launches or the upgrades, the information about the products/services is available to us right at the doorstep or in fact at every place we go.

The credit to such easy access goes to the power of advertisement. Advertisement or Brand promotion is done using various forms of media like television, radio, and websites and also printed on newspapers. Brand development also includes sharing these marketing materials such as Brochure, Pamphlet, Prospectus, Leaflets, Fliers, and Catelogue from door to door. 

Have u ever wondered why there are so many types of branding documents? Did you know each document/material come with unique features and its own style? Read on.

What is a Branding Document?

A 'branding document' is nothing but establishing a particular brand through the print media and other social media portals. It is to ensure that the marketing or promotion of that particular brand reaches every potential client so that it increases the awareness for the particular product. The print media specifically aids in reaching the users who do not access to online information.

However, in this “Gen Y” era , with internet in everybody’s pocket, these marketing materials are also shared in their “e” versions to gain easy access to information.

Types of Advertising/ Branding Documents

A few types of print media apart from newspaper and magazines would be:

                 

Difference between Brochure, Pamphlets, Leaflets, Catalogues, Fliers, Print Media, Posters - SLN Brand Studio

                          

1. Brochure - A set of pages pinned or bound or folded together to illustrate what the product is all about. It often includes images and graph along with crisp content.

2. Pamphlet - A small booklet describing the product and having a paper cover that is generally not bound

3. Prospectus – A document or booklet containing a formal summary of both technical and non technical features of a product, business or service

4. Leaflets – A single sheet of paper containing very brief information about the product, usually distributed for free.

5. Flyers – A small bill designed in an eye catching manner irrespective of the design structure to reach out to a large customer base.

6. Catalogue – A booklet or a record that usually lists all the items or features usually in alphabetical or symmetrical order.

7. Poster – A large printed piece of paper usually attached to any vertical surface that has both textual and graphical information.

How different are these Advertisement and Branding documents?

These advertising and marketing documents are usually misunderstood and used interchangeably. The table below charts the differences between Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus; also helps to understand the USP of each document.

Difference between Brochure, Pamphlet, Prospectus, Leaflets, Flyers, Catalogue, Poster - SLN Brand Studio

Branding and Advertising Document

Media plays an important role in bringing the brand into our lives and increasing the brand value, brand image and brand equity of the product/service or business.

Achieve Brand Equity by using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus

Brand equity is nothing but the value of possessing a particular brand. It indicates that higher brand equity can attribute to additional revenue generation just by the name of the brand. 

·        Any branding document such as brochures, pamphlets, leaflets, catalogue etc add to the sensory experience of information being reached out.

“When brands appeal to more than three senses, advertising effectiveness will increase with 70 per cent.” - Martin Lindstrom, writer of Brand Sense

The branding documents offer reliability and trust about the brand while the customer can involve themselves with the content printed on the paper as they take their time to read through them.

·         The e-versions shared on the internet statistically increases the turnaround by 48%.

Create Brand Image using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus

Brand image is nothing but the summation of all the information and expectations of a customer from a particular brand. The branding documents list down all possible features of the brand and a well designed document makes it more attractive and thereby increases the brand image.

The ease of access to information and the static message offered by such docs multiplies the exposure of the product amongst the readers eventually amplifying the brand image.

Increase the Brand Value using Brochure, Flyers, Catalogue, Leaflets, Pamphlets & Prospectus

Brand value is defined as worth given to a particular brand. With increasing brand equity and image, the brand value automatically increases. The Print media also geographically increases the customer base and thereby the turnaround for the brand awareness. 

McDonalds building Brand Equity through Marketing Materials

For Ex: a pamphlet from McDonald definitely carries more value than any other burger joint because of its huge customer base. 

Apart from the above branding additions, these documents are very cost effective, help earn ROI in multiple times due to its reach to a huge clientele and new & emerging markets.

Do you want your brand to stand out from the crowd? Establish your business/service/product through the branding documents.

Contact us now to build your brand.

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Understanding Various Marketing Materials - Part II