Amazed looking at a small child in
a gadget store recently. The mother was happily browsing through the brochures.
The girl urged her mother to look where
she was looking.
“Mama, Look there, Apple ipad”
What makes a five-year-old spot a
particular product from thousands? It could be her parents talking about it
with a pride or simple logo that catches the eyes or could be anything.
But there is 'one thing' that made strong impression on her mind and we advice professionals and companies to create such strong image in other's minds.
But there is 'one thing' that made strong impression on her mind and we advice professionals and companies to create such strong image in other's minds.
Let's focus on Apple Image.
The apple brand stands inimitable
not only due to its simple logo but also because of the man behind it, yes,
STEVE JOBS. Being a CEO, he uniquely
represented himself in a jean and a black polo neck conveying the message that he was interested in simple and
effective approaches. Not only his looks, even if you look at the designs of
Apple products, the interface is so simple yet effective.
This is a brand every individual must focus on building. You need
not build an empire to have a personal branding.
What is Personal Branding?
Personal branding is defined as the practice
of people marketing themselves and their careers as brands. It is the process of developing a “mark”
that is created around your personal name or your career. You use this “mark” to
express and communicate your skills, personality and values.
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| Personal Branding - SLN Brand Studio |
Identify: The Key to a successful personal
branding is to know who we are. Identify your strengths and weakness, passion
and goals. Be realistic. Analyse what your friends/Colleagues would miss if u
leave the job.
Target - Know your audience: Define
to whom you want to send your message. This will not only help you polish your message;
it will help you deliver it to the right places.
Showcase: Show your unique features and talents
to people wherever possible.
Relationship: Building relationship is very vital to
promote your brand. The more it connects with people the more coverage and
response the brand gets.
Promote: Go online. Facebook, twitter and other
social media helps you connect easily. Have a website and a blog for easy
references to your brand. Emails also help to reach quite a number of audiences
at the same time. Getting offline by giving lectures and seminars also
strengthens the subject knowledge.
Deliver: Get deep into analysing facts and be
sure to deliver what was promised and within stipulated time.
Stand Out From the Herd: A personal
Brand sticks you out from a bigger lot. A classic example is of Jamie Oliver.
His website name says it all “Jamie’s food revolution”. His personal brand
extends beyond books and television shows to events, cooking school, kitchen
and lifestyle making it a standout page for all the kitchen explorations.
Understanding Self: We
sometimes lack to know our reach. It is through this personal brand we identify
our potential and worthiness of the skill set we possess.
Leave a Mark: Have u ever
watched lady gaga perform? Her shows are full of energy and are viral which
leaves the audience astounded even after the event. Such is the mark she brands
for herself. It is also her costumes that speak to mark her personality. A
personal brand repetitively turns up the target audience towards us.
Financial Upscale: Personal
branding can really get you from starting out online to making over 100,000 dollars monthly within a little over one year in
business. A classic example is of John Lee Dumas who definitely is inspiring to follow
his success with a strong personal brand Entrepreneur On Fire.
Achieve Competition Advantage:
Uniqueness is the tag to eliminate competition and a personal brand showcases
one. Have u ever dreamt about holding a tab like product 10 years before? Today,
they’re ubiquitous — and the iPad is the well-recognized of them all.
Jobs was never afraid to try and be unique with his innovations which have made
Apple stand to its own self.
Larger Domain: Personal
brand envisage a larger audience. It helps you expands to various horizons like
that of Paris Hilton who takes her brand from perfumes to cosmetics covering
the entire beauty industry.
This success due to personal
branding does not stop with them. Come and join the bandwagon?
EVERY HUMAN BEING IS THE CEO OF HIS/HER OWN LIFE!
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| Why Personal Branding is Important? |
When you’re building your personal brand, be mindful of aesthetic, and ask yourself how you can create images that people will remember — and instantly associate with you. You know what, the corporate brand is thus inextricably linked to the personal brand.
Similarly, we would have come across many such people who have something unique in them. For example, a person might have unique bold voice or they may be an excel guru or they may have extraordinary oratorical skills. Be it an organisation or an entrepreneurial venture, everyone wants to prove their abilities and potential that are unique and niche.
This brings various questions hovering in our minds.
How do we stand out from the rest?
How do we represent ourselves?
How do we showcase our talent?
"THE ONLY SOLUTION IS 'PERSONAL BRANDING"
SLN Brand Studio offers personal branding
sessions comprising of systematic processes that help in career and
business growth through personal branding solutions.
Contact us now
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